
Manager, On Site Experience and Operations
NBCUniversal
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and manage a multi-region event marketing strategy aligned with company marketing, sales, growth and retention objectives.
- Identify events that support pipeline development, account-based initiatives, and regional sales priorities.
- Design event experiences that enable sales conversations, product demonstrations, and customer engagement.
- Establish standardized event playbooks, messaging frameworks, and activation models that support consistent sales enablement across regions.
- Define event KPIs tied to sales outcomes, including leads generated, meetings set, opportunities influenced, and ROI.
- Lead end-to-end planning and execution of marketing and sales support events, including trade shows, customer events, regional activations, and mobile marketing initiatives.
- Provide hands-on, on-site support before, during, and after events, acting as the primary point of contact for execution and real-time issue resolution.
- Coordinate on-site staffing, including sales participation, product experts, and brand ambassadors.
- Ensure events are executed on-brand, on-message, and optimized to support sales engagement.
- Own all event logistics, including transportation, shipping, routing, storage, and deployment of event assets.
- Develop logistics strategies that support efficient, cost-effective, and sales-ready event execution across regions.
- Manage complex, multi-location schedules and rapidly adapt plans based on on-site and sales needs.
- Serve as the subject matter expert for DOT and regulatory requirements impacting event transportation and mobile assets.
- Ensure all vehicles, trailers, displays, and transportation activities comply with DOT and applicable local, state, and federal regulations.
- Manage permitting, inspections, documentation, and compliance tracking across multiple jurisdictions.
- Act as the primary event support partner for regional teams and sales organizations.
- Collaborate closely with sales, marketing, operations, legal, safety, and compliance teams to ensure aligned execution.
- Train and enable regional sales teams on event objectives, engagement strategies, and lead capture processes.
- Support pre-event planning and post-event follow-up to maximize sales impact.
- Operate within event budgets with a focus on efficiency, scalability, and measurable sales ROI.
- Source, negotiate, and manage vendors, transportation partners, and production teams.
- Forecast event and sales support resource needs as part of annual and regional planning.
- Lead post-event reporting, including logistics performance, compliance outcomes, sales engagement metrics, and pipeline impact.
- Partner with sales teams to assess event effectiveness and improve follow-up processes.
- Use insights to refine event strategy, activation models, and sales enablement tools.
Requirements
- Bachelor's degree, Event Management, Logistics, Business, or related field (or equivalent experience).
- 3–5+ years of experience in event marketing, field marketing, or sales enablement roles.
- Strong working knowledge of DOT regulations and transportation compliance.
- Experience managing multi-location or regional event programs.
- Proven ability to support sales teams through events and live activations.
- Ability to change and adapt in a fast-paced work environment.
- Ability to travel up to 85% as needed.
- Preferred: Experience with mobile marketing tours, fleet-based events, or B2C sales-driven events.
- Familiarity with CRM systems and lead capture/reporting processes.
Benefits
- Comcast provides best-in-class Benefits to eligible employees.
- array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingsales enablementlogistics managementlead captureevent planningcompliance trackingbudget managementvendor managementKPI definitionmulti-location event management
Soft Skills
adaptabilitycollaborationcommunicationproblem-solvingleadershiporganizational skillscustomer engagementtrainingstrategic thinkingtime management
Certifications
Bachelor's degree in Event ManagementBachelor's degree in LogisticsBachelor's degree in BusinessDOT compliance certificationevent planning certificationproject management certificationsales enablement certificationlogistics certificationmarketing certificationcertification in compliance management