GIS Analyst/Engineer
Next Generation Inc.
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Senior Analyst, GenAI
NBCUniversal
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $82,982 - $124,473 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Conduct research and data analysis to support GenAI model development.
- Work with internal business stakeholders and departments for discovery, onboarding, and compliance.
- Build and fine-tune GenAI models using frameworks like Adobe Firefly, Anthropic Claude, and Google Vertex AI for marketing use cases such as product descriptions, ad copy, and customer FAQs.
- Perform prompt engineering and model evaluation for specific business tasks.
- Analyze model outputs for accuracy, bias, and relevance with campaign data to evaluate the impact of GenAI-generated content on engagement and conversion.
- Create dashboards and reports to communicate GenAI insights to stakeholders to visualize GenAI performance across channels and segments.
- Collaborate with data engineers to prepare and clean training datasets.
- Document model assumptions, limitations, and performance metrics.
- Conduct sentiment analysis and brand tone checks on AI-generated content.
- Stay current with GenAI trends in marketing, including multimodal content generation and AI-driven personalization.
- Provide technical support and troubleshooting for GenAI applications and support for marketers using GenAI tools in campaign planning and execution.
- Document model assumptions, prompt strategies, and content approval workflows.
- Contribute to internal knowledge sharing on GenAI best practices, creative experimentation, and training materials on GenAI.
- Develop consistent exercise of independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Requirements
- 1+ years relevant experience
- Bachelor's degree or equivalent in technology, operations management, business administration, or related field
- Ability to identify, manage, and help mitigate issues and risks
- Highly organized and ability to multitask effectively
- Excellent communication skills
- Familiarity with business and financial principles.
- Experience with SaaS or CMS systems a plus
- Experience with Adobe Creative Cloud, Adobe Experience Cloud, Figma, Microsoft O365 a plus
- Strong IT skills, including database development.
Benefits
- Best-in-class Benefits to eligible employees
- Array of options, expert guidance, and always-on tools
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisGenAI model developmentprompt engineeringmodel evaluationsentiment analysisbrand tone checkstraining dataset preparationdashboard creationreport generationAI-driven personalization
Soft skills
communication skillsorganizational skillsmultitaskingindependent judgmentdiscretionissue managementrisk mitigation
Certifications
Bachelor's degree in technologyBachelor's degree in operations managementBachelor's degree in business administration
