Analyst

• Conduct research and data analysis to support GenAI model development.
• Work with internal business stakeholders and departments for discovery, onboarding, and compliance.
• Build and fine-tune GenAI models using frameworks like Adobe Firefly, Anthropic Claude, and Google Vertex AI for marketing use cases such as product descriptions, ad copy, and customer FAQs.
• Perform prompt engineering and model evaluation for specific business tasks.
• Analyze model outputs for accuracy, bias, and relevance with campaign data to evaluate the impact of GenAI-generated content on engagement and conversion.
• Create dashboards and reports to communicate GenAI insights to stakeholders to visualize GenAI performance across channels and segments.
• Collaborate with data engineers to prepare and clean training datasets.
• Document model assumptions, limitations, and performance metrics.
• Conduct sentiment analysis and brand tone checks on AI-generated content.
• Stay current with GenAI trends in marketing, including multimodal content generation and AI-driven personalization.
• Provide technical support and troubleshooting for GenAI applications and support for marketers using GenAI tools in campaign planning and execution.
• Document model assumptions, prompt strategies, and content approval workflows.
• Contribute to internal knowledge sharing on GenAI best practices, creative experimentation, and training materials on GenAI.
• Develop consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

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