Navy Federal Credit Union

Social Media Strategist II

Navy Federal Credit Union

full-time

Posted on:

Location Type: Hybrid

Location: Vienna • Florida • Virginia • United States

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Salary

💰 $78,400 - $123,200 per year

About the role

  • To execute and maintain the organization’s enterprise-wide social presence, including platform strategies, business cases for new platforms, content strategies, social governance and policy, paid social advertising, employer brand and talent acquisition strategies, employee advocacy, social intelligence, listening, reporting, and reputation management primarily focused on community management and engagement, and video first social channels and placements.
  • Contribute to planning, developing, and implementing a long-term strategic plan supporting enterprise strategy, corporate marketing, and brand.
  • Assist in developing campaign strategies and performance metrics for optimal visibility and engagement.
  • Manage and implement external and internal social media campaigns and communications.
  • Serve as a social media expert and provide leadership on best practices.
  • Work on complex assignments requiring initiative to resolve issues.
  • Mentor lower-level team members.

Requirements

  • Bachelor’s Degree in a related field such as Marketing, Communications, Public Relations, or the equivalent combination of training, education, and experience
  • Significant knowledge of social media platforms, especially Reddit, YouTube, review sites, and emerging media
  • Significant knowledge of YouTube’s algorithm, trends, and best practices to optimize video content and channel performance
  • Significant knowledge of Social Search Optimization (SSO) and experience optimizing video titles, captions, hooks, and comments for discoverability
  • Significant experience in developing and managing large corporate social media campaigns and related budgets
  • Significant skill with social media management systems (SMMS), employee advocacy tools, and paid social advertising platforms
  • Working knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
  • Working knowledge of strategic planning and project management for marketing, advertising, or corporate communications
  • Experience demonstrating thought leadership, initiative-taking, decision-making, and creativity solving business problems
  • Significant experience presenting findings, research, analysis, conclusions, alternatives, and information clearly and concisely
  • Experience in leading cross-functional, multi-dimensional teams and projects of the highest complexity, business risk, and with significant impact
  • Significant experience managing multiple priorities independently and/or in a team environment to achieve goals
  • Advanced verbal and written communication skills
  • Effective organizational, planning and time management skills
  • Advanced knowledge of Navy Federal’s functions, philosophy, operations, and organizational objectives
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Competitive pay and generous benefits and perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementSocial Search Optimization (SSO)video content optimizationcampaign strategy developmentperformance metricscommunity managementpaid social advertisingcontent strategyemployer brandingemployee advocacy
Soft Skills
leadershipinitiativedecision-makingcreativitycommunicationorganizational skillsplanningtime managementmentoringproblem-solving