Navy Federal Credit Union

Assistant Manager, Product Marketing

Navy Federal Credit Union

full-time

Posted on:

Location Type: Hybrid

Location: Vienna • Virginia • United States

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Salary

💰 $127,200 - $163,100 per year

About the role

  • Manage, plan and implement corporate and product marketing programs, campaigns and strategies in support of Navy Federal products and service offerings to current/potential Navy Federal members.
  • Oversee strategist team day-to-day in the development and execution of strategic marketing initiatives aligned with enterprise and department strategy and goals.
  • Improve collaboration and integration across departments to drive impactful campaigns.
  • Build strong relationships with partners throughout the organization, to ensure marketing plans, media and campaign strategy are aligned with best practices and supports enterprise goals and initiatives.
  • Contribute and lead strategic marketing efforts while supporting operational execution.

Requirements

  • Significant experience in a marketing account executive/supervisor role in a fast paced, highly structured creative environment similar to an advertising agency
  • Significant experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand strategies, campaigns and deliverables (e.g., creative briefs)
  • Experience supporting strategic planning and roadmap development
  • Experience in Client Management and collaborating with external agency partners
  • Experience in supervising and professional development of employees, while effectively managing multiple priorities
  • Significant experience in media, digital and online technologies, best practices, trends, marketing plan development and roadmap planning
  • Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, and business strategies
  • Significant experience using KPIs and performance analytics to provide insights and recommendations, make decisions, and communicate findings clear and concisely
  • Working knowledge of PC applications (e.g. Microsoft Office suite: PowerPoint, Excel, Word, etc.)
  • Significant experience as a project lead to include directing work and chairing team meeting
  • Exposure to or experience working in an agile marketing environment
  • Working knowledge of credit card products, value propositions, and competitive differentiators; experience supporting credit card acquisition marketing and multi-channel targeting strategies
  • Advanced skill influencing and building consensus with business partners of all levels
  • Strong communication and presentation skills
  • Effective organizational, planning and time management skills
  • Advanced skill interacting with staff, management, vendors and members diplomatically and tactfully
Benefits
  • Highly competitive pay
  • Generous benefits and perks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing account executivestrategic marketingmedia planningdigital marketingperformance analyticsKPI analysisproject managementbrandingdirect marketingroadmap development
Soft Skills
communication skillspresentation skillsorganizational skillsplanning skillstime managementinfluencing skillsconsensus buildingcollaborationsupervisionprofessional development