NATURTREU

Ecommerce

• Strategic and operational responsibility for our digital sales channel — from webshop to app
• Full P&L ownership and development of growth strategies
• Lead a cross-channel team including CRO, CRM/Loyalty and Product Content
• Drive the digital transformation in collaboration with other departments
• Develop and implement growth strategies to increase revenue
• Lead the CRO team and execute data-driven tests
• Develop a cross-channel CRM and loyalty strategy

Head of E-Commerce, Webshop & App

Recruitment

• Recruiting: You participate in the entire recruiting process — from creating job postings and supporting interviews to onboarding — and contribute to attracting the best talent for NATURTREU.
• Candidate management: You help with the care and coordination of our candidates and, together with the team, ensure a positive candidate experience at every stage of the selection process.
• Active Sourcing: You support the team with active sourcing on LinkedIn and collaborate with hiring departments to identify suitable talent for our open positions.
• Employee development & culture: Onboarding: You manage the onboarding of new colleagues and continuously develop the process so new team members settle in quickly and become productive.
• Learning & training offerings: You support implementation of training and development measures as needed, promoting both soft and hard skills.
• Team cohesion & communication: Team events: You assist with virtual and occasional in-person team events and company celebrations that strengthen our remote culture and foster team spirit.
• Internal communication: You contribute to designing our internal communication formats and help ensure clear, empathetic, and transparent information flows across the company.
• Team support: You support the team with administrative HR topics — e.g., maintaining employee records, preparing documents, or organizing meetings.

HR Manager – Recruiting

Designer

• Shaping the visual future of NATURTREU
• Brand communication through campaigns, activations and PR designs
• Developing cross-media design concepts for various channels
• Designing and evolving product packaging
• Visual product communication through precise layouts and image editing
• Creating communication materials for different target groups
• Ensuring consistency in the corporate design

Designer — Brand, Packaging & Communication

Manager

• You take responsibility for the financial performance and ongoing development of our product lines (P&L)
• You regularly analyze sales, margins and inventory and derive concrete actions
• You identify trends, risks and opportunities early and prioritize recommendations for action accordingly
• You understand the stages of the product lifecycle and derive targeted measures from them
• You understand how marketing activities and market positioning influence product performance and coordinate these perspectives with Marketing and Product Development
• You contribute to positioning products appropriately for the market and keeping them successful in the assortment long-term
• You evaluate product, pricing and marketing measures based on data and prepare decision templates
• You develop strategies together with Product Management to scale strong products and to optimize or delist weaker ones
• You ensure our margins and prices remain competitive and that financial targets are met
• You build performance reporting (initially in Excel, and long-term via BI systems like BigQuery)
• You use tools such as JTL, Sellerboard and Notion to ensure transparency of product performance
• You further develop metrics to make the success of measures measurable
• You work closely with Product Development, Quality Management (QM), Marketing, Purchasing and Finance
• You act as the central point of contact for product performance topics and connect operational and commercial perspectives

Product Line Manager

Marketing

• Overall responsibility for the performance of all existing marketing activities across all distribution channels (e.g., Meta, Google, Bing, TikTok, native, influencer, affiliate)
• Build and expand new advertising channels that directly support the company strategy (e.g., programmatic, CTV, audio, partnerships)
• Manage and optimize budgets with full accountability for results across all relevant KPIs (ROAS, CAC, CLV/CAC, Payback Time)
• Develop and implement paid retention and re‑engagement strategies in close coordination with CRM (including holdouts and incrementality analyses)
• Expand and scale AI-supported processes to support the in‑house creative team (creative testing, ad copy, automation, dynamic creative optimization)
• Lead a growing team currently of 10–12 employees with a planned expansion to 15–20 people within the next two years
• Develop and coach new managers (team leads and points of contact) to ensure a sustainable and scalable team structure
• Responsible for forecasting, reporting, attribution and benchmarking, including marketing mix modeling and incrementality measurement
• Close collaboration with e‑commerce, brand, CRM/retention and other relevant stakeholders, particularly in relation to the commercial calendar and promotions

Head of Performance Marketing

• Connect systems and automate processes across the entire value chain
• Ensure smooth data flows between the shop, ERP, marketing and BI systems
• Develop automated workflows that reduce workload for the team and customers
• Develop, maintain and document API integrations (e.g., Shopify, JTL, Klaviyo, Gorgias)
• Build and optimize automated workflows (e.g., Google Apps Script, Python, Zapier, Make)
• Create scripts for data preparation and validation
• Automate population and updates of internal databases
• Monitor and troubleshoot existing integrations

Integration & Automation Manager

• As the Forecasting & S&OP Manager you will establish a data-driven planning culture and be responsible for processes related to forecasting, inventory control and supply planning
• Build and maintain the rolling forecasting process (sales & demand)
• Manage the S&OP process across all departments
• Produce monthly forecasts and variance analyses at SKU and channel level
• Use and further develop Netstock for inventory and demand planning
• Develop planning models and dashboards to support decision-making
• Work closely with Purchasing, Production, Marketing and Sales
• Identify risks (out-of-stock, excess inventory) and define mitigation measures
• Build data pipelines for forecast and inventory data (in collaboration with IT/Automation)
• Create reports and forecast-accuracy analyses

Forecasting & S&OP Manager

Affiliate Manager

• Eigenständige Betreuung und Weiterentwicklung des Affiliatekanals mit Fokus auf Gesundheitsthemen
• Pflege und Ausbau des Affiliate-Netzwerks inkl. Aufnahme neuer Partner*innen mit dem Ziel den Umsatz kontinuierlich zu skalieren
• Gewinnung und Betreuung neuer Publisher*innen mit dem Ziel, die New Customer Rate deutlich zu steigern
• Regelmäßige Performance-Analysen anhand der vorgegebenen KPIs sowie Ableitung und Umsetzung von Optimierungsmaßnahmen
• Planung und Durchführung von Affiliate-Kampagnen zur Motivation und Aktivierung bestehender Partner*innen
• Entwicklung und Umsetzung gezielter Maßnahmen zur Steigerung von Conversion Rate, Umsatz und NK-ROAS
• Eigenverantwortliche Kommunikation und Verhandlung mit Partner*innen
• Enge Zusammenarbeit mit internen Teams wie Partnership & Influencer Marketing

Affiliate Marketing Manager

Procurement

• Eigenverantwortliches Lieferantenmanagement: Identifikation, Auswahl, Bewertung und Betreuung von Lieferanten
• Durchführung von Preis- und Vertragsverhandlungen mit bestehenden und neuen Partnern
• Bedarfsermittlung, Beschaffungsplanung und Erstellung von Bestellvorschlägen
• Operative Abwicklung und Überwachung von Bestellungen – inklusive Terminverfolgung und Qualitätssicherung
• Bearbeitung von Reklamationen sowie kontinuierliche Qualitätsoptimierung in enger Zusammenarbeit mit anderen Fachabteilungen
• Durchführung von Markt- und Wettbewerbsanalysen zur strategischen Weiterentwicklung unseres Lieferantennetzwerks
• Erstellung von Einkaufsberichten, Reportings und relevanter Dokumentation
• Pflege und Analyse von Einkaufsdaten sowie Unterstützung bei administrativen Aufgaben
• Enge bereichsübergreifende Zusammenarbeit mit Lager, Finanzen und anderen Abteilungen