Brand & Go To Market Manager
Native Shoes
full-time
Posted on:
Location Type: Hybrid
Location: Vancouver • Canada
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About the role
- Partner closely with the Senior Director, Brand & Marketing to execute current and future-season marketing plans aligned to approved brand strategy and seasonal narratives.
- Lead the day-to-day execution of integrated, omni-channel campaigns, ensuring alignment to brand standards, channel requirements, and commercial objectives.
- Own the operational marketing calendar, coordinating inputs from channel owners and ensuring on-time, on-brief delivery.
- Drive campaign and product shoots from brief development through execution and recap, partnering with Creative leadership.
- Manage an external network of contributors, ensuring efficient workflows and high-quality output.
- Support seasonal sell-in across all markets, accounts, and distributors, executing against GTM strategy.
- Own the creation of sell-in and retail support tools, including catalogues, presentations, and marketing toolkits.
- Act as the primary executional marketing partner to key commercial accounts and marketplaces.
- Manage day-to-day brand, creative, and project-based marketing budgets.
- Support campaign performance analysis and sell-through recaps, capturing insights and inform future execution.
Requirements
- 6+ years of relevant experience in brand marketing, account management, category management, ideally in lifestyle brands.
- Experience in building and scaling brand campaigns and product storytelling across multiple channels.
- Strong collaborator with a proven ability to influence and lead cross-functional partners.
- Ability to think strategically and execute with clarity, creativity, and precision.
- Experience managing agencies and internal creative resources, from first brief to final sell through.
- Passionate about building brand and community, storytelling and impact.
Benefits
- Hybrid work arrangement (3 days a week in office)
- Flexibility during peak content moments, launches, and events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand marketingaccount managementcategory managementcampaign executionproduct storytellingmarketing budget managementcampaign performance analysissell-through recapsGTM strategycreative resource management
Soft Skills
collaborationinfluenceleadershipstrategic thinkingcreativityprecisionpassion for brand buildingcommunity engagementstorytellingimpact focus