National University

Vice President, Marketing Operations

National University

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $145,134 - $188,364 per year

Job Level

Lead

About the role

  • Lead the development and execution of a long-term marketing operations strategy
  • Lead the use of data, analytics, automation, and AI enabled capabilities to improve targeting, personalization, forecasting, and decision making
  • Provide executive oversight of performance marketing operations, marketing technology platforms, CRM and automation integrations, analytics, and UX optimization
  • Establish and maintain governance frameworks and workflow standards
  • Lead marketing insights functions to deliver actionable recommendations on channel mix, spend allocation, conversion improvement, and pipeline performance
  • Serve as a strategic operating partner to Enrollment leadership
  • Own the marketing operations and media budget
  • Manage vendor and agency relationships
  • Attract, develop, and lead a high performing marketing operations organization.

Requirements

  • Bachelor’s degree in marketing, Communications, Business, Analytics, or a related field
  • Master’s degree preferred
  • 15 or more years of progressive experience in marketing operations, performance marketing, analytics, or related disciplines
  • Minimum of 6 years in a senior or executive leadership role
  • Demonstrated experience leading marketing operations during periods of significant change
  • Experience in higher education or similarly complex, regulated environments preferred.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operations strategydata analyticsautomationAI capabilitiesperformance marketingCRM integrationsUX optimizationbudget managementvendor managementchannel mix analysis
Soft Skills
leadershipstrategic partnershipteam developmentexecutive oversightcommunicationrecommendation deliverygovernance framework establishmentworkflow standardizationrelationship managementperformance improvement