Facilitate requirement gathering and documentation of solution options for integrations supporting web analytics and media measurement tools
Responsible for managing the GTM container and ensuring that page load times are not impacting the user experience
Responsible for QA related to analytics tags and reconciling data down funnel through the Lead Management System and Salesforce
Work with the Performance Media teams to ensure that campaign tracking is implemented according to our current campaign standards
Performs regular tag audits, identifying data collection issues as well as opportunities to improve efficiency
Accountability for Lead Tracking issues that are reported, identifying the source of the issue, as well as the solution, from the Lead Management System through Salesforce
Responsible for testing implementations and ensuring full functionality
Working with internal stakeholders and vendors as issues arise during implementation and beyond

Requirements

Bachelor’s in Math, Computer Science, or equivalent work experience in digital marketing analytics preferred
1+ years of experience working in web analytics tools, media measurement platforms, or marketing science
1+ years of experience with web analytics platforms (e.g. Google Analytics, Omniture, CDP)
1+ years of experience with Tag Management implementation and configuration (Google Tag Manager preferred)
1+ years of experience in digital marketing
Experience in higher education is a plus
Experience consuming web-based data connections including OData, REST and SOAP APIs and programming with HTML, CSS, and JavaScript is helpful

Benefits

Comprehensive well-being benefits for you and your family

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web analyticsmedia measurementtag managementGoogle Tag ManagerGoogle AnalyticsOmnitureHTMLCSSJavaScriptAPI integration

Soft Skills

requirement gatheringdocumentationproblem solvingcommunicationstakeholder managementquality assurancedata reconciliationefficiency improvementtestingcollaboration