National Alliance to End Homelessness

Public Relations

• Manage proactive and reactive media outreach, including developing and distributing press releases, pitches, talking points, and other messaging
• Respond to a high volume of incoming media queries with accuracy and timeliness
• Build and maintain relationships with national, regional, and policy reporters across print, broadcast, online, and podcast outlets
• Maintain and manage media lists and databases
• Collaborate with the VP, Communications to develop and execute media strategies for major announcements, initiatives, and events
• Support media training for Alliance spokespeople, including preparing messaging and interview guidance
• Partner with internal teams to ensure consistent messaging across all communications channels
• Develop metrics reports to track and assess media impact
• Monitor daily news coverage, identify emerging trends, and share relevant updates with staff
• Track favorable and unfavorable trends in homelessness coverage and identify key reporters and outlets
• Work with partner organizations to support joint media outreach
• Develop content and speakers for Alliance conferences and events
• Contribute to Alliance publications and website
• Represent the Alliance at meetings and conferences as appropriate
• Perform other duties as assigned by the VP, Communications or CEO.

Media Relations Specialist