National Alliance for Public Charter Schools

Director

• Set the vision for how the organization uses digital communications to drive advocacy and action
• Lead a multi-channel digital program that persuades, mobilizes, and grows an engaged base of advocates
• Ensure consistency in voice, message, and approach across all channels
• Own organic social and collaborate on paid social strategy to extend reach and drive action
• Set content strategy and oversee campaign calendars
• Create platform-specific content including short-form videos
• Use performance data to refine digital strategies
• Own the organization’s email strategy for newsletters and campaigns
• Build engagement ladders to Move audiences to action
• Partner on website strategy, ensuring content supports advocacy goals
• Apply SEO best practices to improve visibility
• Oversee digital tools to support targeting and impact

Director, Digital Strategy – Advocacy