Director, Digital Strategy – Advocacy

National Alliance for Public Charter Schools

Lead digital strategy and advocacy efforts at National Alliance for Public Charter Schools. Engaging audiences through multi-channel digital communications for impactful advocacy.

Posted 6/22/2026full-timeRemote • 🇺🇸 United StatesLead💰 $85,000 - $110,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

digital communicationscontent strategySEOvideo content creationdigital advertisingaudience targetingdata analysiscampaign managementemail marketingsocial media strategy

Soft Skills

strong writing skillsstrategic thinkingjudgmentattention to detailpersuasionmobilizationinfluencecollaborationengagement buildingmulti-tasking

Tools & Technologies

Sprout Socialmonday.comWordPressElementorCanvaAdobe SuiteMeta AdsLinkedIn AdsGoogle Adsemail marketing tools

Industry Keywords

advocacynonprofitpolitical campaignsdigital strategyperformance dataorganic socialpaid socialcampaign calendarsaudience engagementcontent visibility

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Set the vision for how the organization uses digital communications to drive advocacy and action
Lead a multi-channel digital program that persuades, mobilizes, and grows an engaged base of advocates
Ensure consistency in voice, message, and approach across all channels
Own organic social and collaborate on paid social strategy to extend reach and drive action
Set content strategy and oversee campaign calendars
Create platform-specific content including short-form videos
Use performance data to refine digital strategies
Own the organization’s email strategy for newsletters and campaigns
Build engagement ladders to Move audiences to action
Partner on website strategy, ensuring content supports advocacy goals
Apply SEO best practices to improve visibility
Oversee digital tools to support targeting and impact

Requirements

What you’ll need

7+ years of experience in digital communications, ideally in advocacy, nonprofit, or political campaigns.
Use digital to persuade, mobilize, and influence — not just inform.
Think at a systems level about how channels and audiences connect.
Set strategy and drive execution.
Strong writing skills with a clear, consistent voice across platforms.
Proficient with social media publishing tools such as Sprout Social and monday.com.
Familiar with content management tools like Wordpress and Elementor.
Understand SEO and AI's impact on search and discovery.
Ability to create or direct engaging visual and video content using tools like Canva and Adobe Suite.
Experience running paid social and digital ads (Meta, LinkedIn, Google Ads) with audience targeting and budgeting.
Manage multiple priorities with strong judgment and attention to detail.
Use data to make decisions based on meaningful engagement.

Benefits

Comp & perks

100% of employee’s medical, dental, and vision premiums
50% for spouses and dependents
HRA to cover 100% of in-network medical deductibles
403(b) retirement account with up to a 6% match after 90 days of employment
Automatic life insurance coverage
Short- and long-term disability coverage
FSA
12 weeks of fully paid parental leave
25 PTO days annually
Every federal holiday off
A week off at year-end
Monthly reimbursement for internet and cellular service
$500 home office setup stipend in your first 90 days