Nansen

Growth Marketing

• You own trading revenue. Not "influence" it. Not "partner on" it. Own it.
• Build and execute acquisition strategies for crypto-native traders.
• Drive trading volume and fee revenue.
• Find and fix activation blockers with product and engineering. If users sign up and don't trade, that's your problem to solve
• Design incentive and referral mechanics that convert
• Run the trading-focused affiliate program end-to-end: find the right creators, activate them, cut the ones who don't perform
• Scale content and creator partnerships that drive real top-of-funnel
• Run structured growth experiments: A/B tests, cohort analysis, channel tests. Shut down what isn't working before it becomes a habit
• Lead a team of Growth Leads driving trading revenues. You set the bar, you hold people to it
• Set direction and frameworks — then get out of the way and let the team execute
• Hire as we scale. You'll build this function, not just manage it

Director of Growth – Trading