Nanoleaf

Marketing

• Own campaign strategy, performance, and execution across digital channels, including paid media, eCommerce, online retail support, email, and SMS.
• Manage a small creative and marketing team, and lead the Ads Manager responsible for paid media execution, ensuring strong performance and alignment with overall business goals.
• Design and optimize content for websites, landing pages, banners, product details pages (PDPs), and digital campaigns.
• Own email and SMS marketing strategy and execution, managing and optimizing flows and segmenting audiences to improve retention and lifetime value.
• Lead paid media strategy across Meta, Google, Amazon Ads, reviewing performance regularly and providing clear optimization direction.
• Track and report on KPIs across all channels, using data to drive decisions and identify opportunities for growth.

Marketing Manager