NALA

Growth Marketing

• Field Execution: Spend 60%+ of your time "on the ground." This means organising pop-up events at community hubs and building a network of local "Agents of Growth."
• Local Partnerships: Identify and sign partnerships with local French-African businesses, grocery stores, and community leaders who act as trust gateways.
• Hyper-Localised Growth: Tailor our messaging to the specific cultural nuances of the Senegalese, Ivorian, and Cameroonian diaspora in France.
• Feedback Loop: Be the eyes and ears for our Product team. Why is a user in Paris struggling with the app compared to a user in London? You find out and fix it.
• Manage to Targets: Achieve key performance indicators, specifically target user numbers, while operating within CAC constraints.
• Reporting & Analysis: Monitor, analyse, and report on all growth metrics, providing data-driven insights to the P&L Lead.

Growth Manager