Naked Wines

Content Creator

• Be on the ground with our winemakers, telling their stories through compelling short form video.
• Build and maintain relationships with winemakers in the Sonoma/Napa area to facilitate smooth shoot logistics.
• Plan and coordinate filming days with winemakers to maximise the content captured during each visit.
• Work from creative briefs supplied by the Social Pod to create content that works across multiple channels. This may include talking head interviews, b roll and photography.
• Independently shoot, direct and edit high-quality content with minimal on-site support
• Be the eyes and ears of the Social Pod in Sonoma – capturing reactive content as it happens.****
• Own the Sonoma TikTok channel, growing our presence through authentic, platform-native content.
• Create and post 'Inside Naked' content that gives our audience a window into life at the Sonoma office, capturing real moments, genuine reactions and telling brand stories.
• Proactively pitch ideas for 'Inside Naked' content, bringing your knowledge of what performs on TikTok to the Social Pod.****
• Create content in line with The One Naked brand guidelines and social strategy, as directed by the Social Pod.
• Take creative direction from the Social Media Manager while bringing your own platform knowledge and creative instincts to each brief.
• Leverage and co-ordinate whitelisting access through winemakers’ profiles to enable cross-pollination of organic and partnership content on whitelisted pages to support an integrated organic and paid strategy.

Performance Marketing

• Lead brand integration across the GTM process, shaping narratives and guardrails to ensure the Customer Value Proposition and tone of voice are expressed clearly and consistently.
• Maintain and evolve brand frameworks, guidelines, and playbooks based on in-market experience, ensuring foundational brand work remains practical and connected to execution.
• Use customer insight, brand tracking, and campaign performance to inform continuous improvement of brand expression, capturing and embedding learnings into future briefs and ways of working.
• Support and coordinate foundational brand initiatives (including identity and CVP evolution) and act as an ongoing brand advisor across the organisation, aligning stakeholders and championing best practice through forums such as the Brand Council.
• Support established GTM strategy, planning, and prioritisation frameworks.
• Translate GTM campaign objectives into clear, brand-aligned briefs outlining audience, proposition, messaging guardrails, and success measures.
• Coordinate the creation of post campaign analysis to help refine GTM process efficacy and results
• Partner closely with teams across Wine, Retention & Loyalty, Acquisition, Merchandising, Brand, and regional markets to enable coordinated campaign delivery.
• Define sequencing, alignment, and visibility of dependencies to maintain clarity and momentum across campaign stakeholders.
• Suggest improvements to campaign planning and delivery processes based on hands-on experience.
• Contribute brand perspective to planning discussions while maintaining alignment between brand intent and commercial execution.

Senior Brand & Campaign Manager

Analyst

• Fluidly move between **acquisition and retention initiatives**, acting as a strategic all-rounder to ensure a seamless data strategy across the entire customer lifecycle
• Serve as the team's go-to expert for **acquisition analytics**, directly supporting and guiding a junior analyst as they execute initiatives for the Acquisition team
• Analyse customer behaviour across the full lifecycle to uncover drivers of **acquisition, engagement, retention and lifetime value (LTV)**
• Use **AI tools** natively as part of your analytical workflow - accelerating SQL, data exploration, and insight synthesis, and experimenting with where AI can augment customer analytics beyond what's standard today
• Build and evolve **customer segmentations** (leveraging predictive models where applicable) to support pricing, product development and personalised marketing strategies
• Support key strategic initiatives (such as retention programmes and lifecycle improvements) through **exploratory analysis, experiment design and performance evaluation**
• Analyse engagement with marketing communications to improve **targeting, messaging and channel effectiveness**
• Deliver insights into how customers interact with our website and apps, identifying opportunities to improve experience and conversion
• Translate business questions into clear, data-driven insights and practical recommendations
• Create and deliver **dashboards, reports and presentations** that work for both technical and non-technical audiences
• Monitor and interpret key **customer and commercial KPIs**, spotting opportunities to improve performance across the customer journey
• Support the design, execution and analysis of **A/B tests and experiments**

Content Creator

Senior Brand & Campaign Manager

Customer Analyst