Naijatutors Konnect

Chief Marketing Officer

• Develop and execute the company’s growth and marketing strategy.
• Increase brand awareness and grow engagement across all digital platforms.
• Own and execute our content strategy and social media calendar.
• Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels.
• Increase qualified enquiries and improve enquiry-to-enrolment conversion.
• Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement.
• Improve website performance, lead generation and customer journeys.
• Develop email marketing, CRM and marketing automation campaigns.
• Lead marketing campaigns for new products, services and events.
• Build and manage internal and external marketing resources, including freelancers and agencies.
• Produce regular reports on marketing performance, ROI and key growth metrics.

Head of Growth – Marketing