Head of Growth – Marketing

Naijatutors Konnect

Head of Growth & Marketing at Naijatutors Konnect, focusing on customer acquisition and brand growth. Driving measurable results through innovative marketing strategies and execution.

Posted 7/11/2026full-timeRemote • 🇳🇬 NigeriaLead💰 NGN 350,000 per monthWebsite

About the role

Key responsibilities & impact

Develop and execute the company’s growth and marketing strategy.
Increase brand awareness and grow engagement across all digital platforms.
Own and execute our content strategy and social media calendar.
Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels.
Increase qualified enquiries and improve enquiry-to-enrolment conversion.
Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement.
Improve website performance, lead generation and customer journeys.
Develop email marketing, CRM and marketing automation campaigns.
Lead marketing campaigns for new products, services and events.
Build and manage internal and external marketing resources, including freelancers and agencies.
Produce regular reports on marketing performance, ROI and key growth metrics.

Requirements

What you’ll need

At least 5 years’ experience in growth, digital or performance marketing.
A proven track record of growing a consumer-facing brand.
Strong experience managing Meta and Google advertising campaigns.
Experience developing content strategies that increase engagement and generate leads.
Strong analytical skills with the ability to make data-driven decisions.
Excellent copywriting and marketing communication skills.
Experience leading marketing projects or teams.
A proactive, entrepreneurial mindset with a strong bias for action.
Experience in education, EdTech or a subscription-based business is an advantage.

Benefits

Comp & perks

Annual Leave: 15 working days (3 weeks) of paid leave
Performance Bonuses: Earn additional rewards based on individual and company performance
Year-End Profit Sharing: Share in the company's success through our annual profit-sharing programme
Career Progression: Clear opportunities for promotion based on performance and impact
Learning & Development: Access to ongoing training, professional development and opportunities to build new skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingPerformance MarketingEmail MarketingCRMMarketing AutomationCopywritingData AnalysisLead GenerationCampaign ManagementConversion Optimization

Soft Skills

Proactive MindsetEntrepreneurial SpiritCommunication Skills