Nabu Casa

Digital Marketing

• Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth.
• Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
• Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
• Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter.
• Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor.
• Report on digital performance weekly and bring a clear point of view on what to prioritise next.
• Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
• Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

Digital Marketing Manager

Technical Writer

• Own the end-to-end documentation experience for Nabu Casa Hardware and Cloud, ensuring content is accurate, up-to-date, and discoverable
• Plan and deliver documentation for new features, integrations, and releases in sync with the product shipping cycle
• Work directly with engineers to research and verify technical content, reducing the documentation burden on the engineering team
• Audit and improve existing documentation continuously — flagging outdated content, filling gaps, and improving structure and tone
• Define and maintain documentation standards, style guides, and templates so that community contributions are consistent and maintainable
• Triage and act on documentation feedback from the community, support, and internal teams to prioritise what improves user outcomes most
• Contribute to the developer experience — API guides, integration documentation, and contributor docs — to support the OHF community and partner integrations
• Track documentation quality signals (support ticket themes, community feedback) and report on them regularly