Digital Marketing Manager

Nabu Casa

Digital Marketing Manager overseeing Nabu Casa's online performance and campaigns for the smart home platform. Driving digital channels to reach and convert the technically sophisticated audience in a hands-on role.

Posted 6/4/2026full-timeRemote • 🇪🇺 Anywhere in EuropeMid-LevelSenior💰 €58,000 - €81,400 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the performance of Nabu Casa's digital channels — website, email, SEO, paid, and social — with clear targets for reach, conversion, and subscriber growth.
Plan and execute digital campaigns end-to-end, from brief through creative to post-campaign analysis, aligned with product launches and commercial priorities.
Build and improve our organic search presence through content strategy and on-site SEO, reducing reliance on paid traffic over time.
Run email marketing for Nabu Casa Cloud subscribers — lifecycle flows, release announcements, and re-engagement — and track the metrics that matter.
Own paid digital spend and ROI across channels; allocate and optimise the budget with rigor.
Report on digital performance weekly and bring a clear point of view on what to prioritise next.
Grow and engage Nabu Casa's presence in the communities where our users live — Home Assistant forums, Reddit, YouTube, and adjacent open-source and smart home spaces.
Test new growth levers — affiliate, referral, influencer — with structured experiments and documented learnings.

Requirements

What you’ll need

Hands-on experience running digital channels — SEO, email, paid social/search, content — with owned performance metrics, not just supporting roles.
Fluency in analytics: able to build dashboards, interpret funnel data, and distinguish signal from noise without relying on a data team.
Strong copywriting for digital contexts — you know how to write for a technically literate audience without talking down to them.
Familiarity with marketing automation and CRM tooling (e.g. Mailchimp, HubSpot, or equivalent).
High autonomy — you know what to look at next without being told.
Experience marketing a technical, developer-adjacent, or open-source product would be great.
Familiarity with the Home Assistant ecosystem or smart home space.

Benefits

Comp & perks

Five weeks (twenty-five days) of paid time off.
Fourteen days of paid sick leave if your country/laws treat them as unpaid.
Six weeks of paid and six weeks of unpaid parental leave to be used in the first year after birth.
A budget for your work hardware once you start. After three years, you may keep this equipment for personal use.
An annual smart home budget to ensure you keep up-to-date with the latest smart homes offer.
An annual education budget to help you grow and stay on top of your game.
A yearly performance bonus based on company performance.
A 50% contribution to your internet connection fee at your home workspace.
One day every two weeks to work on your personal projects.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOemail marketingpaid socialcontent strategyanalyticscopywritingmarketing automationCRMdashboard buildingfunnel analysis

Soft Skills

autonomycommunicationanalytical thinkingcreativityproblem-solving