Senior Marketing Operations Manager
n8n
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Build and own n8n’s marketing operations backbone—maturing Customer.io, standardizing tracking/attribution, and accelerating high-quality campaign execution that Marketing and RevOps can trust.
- Customer.io ownership & lifecycle orchestration
- Lead end-to-end ownership of Customer.io: audience architecture, templates, journeys, and experimentation.
- Design and launch lifecycle programs (activation, nurture, product updates) with clear entry/exit rules and rate limits.
- Improve deliverability and list health through segmentation, preference management, and hygiene routines.
- Tracking, attribution & data governance
- Define and enforce UTM, naming, and campaign ID standards that make performance measurable across tools.
- Implement pragmatic multi-touch attribution with CRM/BI alignment and clear definitions for sourced vs influenced.
- Partner with RevOps/Data to ensure accurate event mapping, field syncs, and SLAs for data quality.
- Campaign build, QA & launch velocity
- Translate briefs into segmented sends and journeys; build, test, and launch with speed and precision.
- Run a rigorous pre-flight QA checklist (merge tags, fallbacks, links/UTMs, consent, quiet hours, seed tests).
- Set and improve SLAs from intake to launch, reducing cycle time without sacrificing quality.
- Reporting & insights for decision-making
- Ship self-serve dashboards on campaign performance, deliverability health, and lifecycle conversion.
- Establish weekly operating metrics and readouts that inform budget, targeting, and experiment priorities.
- Diagnose anomalies and propose data-driven iterations to lift activation and engagement.
- Process, enablement & documentation
- Create playbooks, templates, and intake processes that scale execution across Marketing.
- Host office hours and partner training so teammates can brief better and self-serve within guardrails.
- Maintain clear documentation for journeys, schemas, and standards to ensure continuity.
- MarTech stack & integrations
- Audit the current stack and recommend integrations or automations that reduce manual work.
- Collaborate with Engineering/Product for event instrumentation needed to power lifecycle triggers.
- Evaluate build vs buy trade-offs and drive well-scoped improvements that deliver impact in 60–90 days.
Requirements
- 📧 Hands-on email ops (Customer.io preferred): You’ve owned campaign builds, journeys, templates, and QA end-to-end.
- 🧭 Tracking & attribution rigor: You enforce UTM/naming standards and can stand up practical multi-touch attribution with RevOps/CRM.
- 📊 Data fluency: You’re comfortable with metrics, funnels, and lightweight analysis (spreadsheets/BI; basic SQL a plus) to inform decisions.
- 🧩 Process mindset: You run structured intake, SLAs, and documentation; stakeholders trust your clarity and attention to detail.
- 🛡️ Compliance awareness: You respect GDPR/consent, manage suppressions/frequency caps, and bake compliance into workflows.
- ⚡ Bias to action: You pair strategic thinking with willingness to build, test, and iterate quickly.
- 🔌 Integrations & RevOps tooling: You’ve connected marketing systems to CRM/warehouse and understand reverse ETL patterns.
- 🧪 Experimentation chops: You design A/B tests and holdouts and read results beyond vanity metrics.
- 🧱 PLG/dev audience context: You’ve supported open-source or developer-focused products with lifecycle programs.
- 🧾 SQL & event modeling: You can express segment logic in pseudocode/SQL and reason about product-triggered messaging.
Benefits
- Competitive compensation 💸 – We offer fair and attractive pay.
- Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.
- Work/life balance 🏖️ – We work hard but ensure you have time to recharge:
- Europe: 30 days of vacation, plus public holidays wherever you are.
- US: 15 vacation days, 8 sick days, plus public holidays wherever you are.
- Health & wellness 🩺 –
- Europe: We provide benefits according to local country norms.*
- US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.
- Future planning 💰 –
- Europe: We provide pension contributions according to local country norms.*
- US: 401(k) retirement plan with a 4% employer match.
- Financial security 🛡️ –
- Europe: We provide benefits according to local country norms.*
- US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.
- Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.
- A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!
- Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.
- Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.
- AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and use the best tools to boost productivity and creativity.
- Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang.
- An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Customer.ioemail operationscampaign buildsjourneystemplatesQAmulti-touch attributionSQLdata analysisA/B testing
Soft Skills
process mindsetattention to detailstrategic thinkingbias to actionclaritytrustworthinesscollaborationcommunicationproblem-solvingadaptability