Define and own the strategic positioning of the Slush wallet as the premier Money App for Web3 and mainstream financial participants.
Own the Slush wallet’s identity and end-to-end content strategy, ensuring a consistent, authoritative, and accessible voice across the app, social channels, and lifecycle communications.
Architect and lead the go-to-market strategy for major 2026 product pillars, including investment tools, payment solutions, and identity frameworks.
Co-own with Product the education and content strategy to make complex financial offerings, such as yield-bearing strategies, intuitive and trustworthy for a retail audience.
Work in lockstep with the Growth Marketing lead to ensure our brand narrative and "Trust Framework" are seamlessly integrated into acquisition loops and funnel optimizations.
Conduct deep competitive analysis and user research to ensure the Slush wallet stays ahead of both Web3 incumbents and traditional Fintech challengers.
Synchronize Slush messaging with broader market narratives while championing the voice of the user to ensure all communications reflect the unique value and UX of the wallet.

Requirements

5+ years of experience in PMM at a top-tier Fintech or high-growth consumer technology company.
A master storyteller who can intuitively translate high-level technical capabilities and complex product value propositions into clear, emotionally resonant consumer benefits.
Proven track record of launching successful consumer products in global markets with a focus on feature adoption and user trust.
An obsession with user psychology—understanding why people churn and how to build "financial peace of mind" through product narrative.

Benefits

Comprehensive health insurance including medical, dental, and vision covered for you and your dependents; including Tax Savings Benefits such as HSAs and FSAs.
18 weeks of paid Parental Leave
Complimentary access to wellbeing programs, such as family planning support, gender affirming care, and hormone replacement therapy as well as physical fitness/nutrition apps. We also provide mental health support and counseling and EAP (Employee Assistance Program) for financial/legal assistance, home life referrals, and more
Short Term and Long Term Disability coverage as well as Life Insurance and Accident Insurance, and other coverage options.
Traveler Insurance
401(k)
Complimentary privacy protection service
Wellness stipend
Flexible paid time off and 11 paid holidays per year
Team offsites and annual all-company retreat

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketing managementgo-to-market strategycontent strategycompetitive analysisuser researchfinancial offeringsfeature adoptionproduct narrativeinvestment toolspayment solutions

Soft Skills

storytellingcommunicationuser psychologyemotional resonancestrategic positioningcollaborationtrust buildingintuitive understandinganalytical thinkingbrand narrative