Senior Marketing Specialist, Public Sector
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full-time
Posted on:
Location Type: Hybrid
Location: Nashville • Tennessee • United States
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Job Level
About the role
- Support cross-functional planning with Sales, Product, and Operations teams to ensure marketing initiatives are aligned with business objectives and product development timelines
- Help maintain, document, and evangelize Standard Operating Procedures (SOPs) for campaign intake, execution, and go-to-market processes to evolve our marketing organization from reactive execution to proactive orchestration
- Ensure all marketing programs are executed on time, on budget, and are measured against clear Key Performance Indicators (KPIs)
- Coordinate joint marketing tactics with key suppliers, ensuring their marketing materials clearly articulate the value of the cooperative contract and adhere to brand consistency
- Continuously update the Public Sector website by posting, updating, and maintaining new solicitations and newly awarded suppliers to ensure a smooth integration and strong start to the partnership
- Support LinkedIn strategy to enhance brand awareness, promote thought leadership, and engage with procurement and supplier communities
- Support and execute on the national tradeshow strategy, working with our events agency to ensure optimal event selection, consistent messaging, and measurable outcomes
- Build and expand CoreTrust's visibility and influence by cultivating relationships with key purchasing organizations (e.g., NIGP) at the national, regional, and local levels
- Track and analyze promotional inventory, budget, cost per lead, and overall promotional effectiveness
- Maintain proficiency with core marketing platforms (e.g., CRM tools, email marketing software, project management/work management systems)
- Provide feedback and guidance on marketing work management tools to optimize campaign workflows, accountability, and collaboration from an execution perspective
Requirements
- 3+ years of progressive experience in B2B marketing, specifically in an integrated campaign management, program management, or Sr. Marketing Specialist role
- Proven experience within the Public Sector/SLED (State and Local Government, Education) or Cooperative Procurement space
- Exceptional skills in presentation, verbal, and written communication, with comfort presenting strategies and performance updates to internal and external stakeholders
- Experience in supplier or partner marketing, managing joint go-to-market initiatives preferred
- Experience with website updates and social media strategy preferred
- Strong analytical skills with experience tracking, managing, and presenting marketing performance metrics (CPL, ROI, etc.) preferred
- Experience in evolving and documenting marketing workflow and process improvements preferred
Benefits
- Competitive compensation package
- Free individual employee medical coverage
- Company subsidized dental and vision coverage
- Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting
- Company-paid Short-Term and Long-Term Disability coverage
- Employee Assistance Program to support your wellbeing and mental health
- $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications
- Free snacks and beverages on-site
- Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
- Flexible/hybrid work culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingintegrated campaign managementprogram managementmarketing performance metricsCPLROImarketing workflowprocess improvementspresentation skillscommunication skills
Soft skills
collaborationanalytical skillsrelationship buildingstrategic thinkingverbal communicationwritten communicationstakeholder engagementevent managementbudget managementtime management