Mutual Group

Marketing

• Lead demand generation and marketing operations while managing a high-impact team
• Build, optimize, and scale our digital lead engine
• Own CRM and its integration with our workflows
• Set strategy and standards; coach the Marketing team
• Partner closely with Sales and Technology
• Ensure reliable, accurate lead flow through HubSpot–Zoho integration
• Define marketing- and sales-qualified lead criteria; design scoring and routing
• Build content strategy and quarterly editorial calendar
• Produce lead magnets, blogs, articles, press releases, and guides
• Build dashboards for volume, conversion, and cost per lead
• Partner with Technology and Data to maintain integrations

Director, Marketing