Mutual Group

Director, Marketing

Mutual Group

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $100,000 - $130,000 per year

Job Level

Lead

About the role

  • Lead demand generation and marketing operations while managing a high-impact team
  • Build, optimize, and scale our digital lead engine
  • Own CRM and its integration with our workflows
  • Set strategy and standards; coach the Marketing team
  • Partner closely with Sales and Technology
  • Ensure reliable, accurate lead flow through HubSpot–Zoho integration
  • Define marketing- and sales-qualified lead criteria; design scoring and routing
  • Build content strategy and quarterly editorial calendar
  • Produce lead magnets, blogs, articles, press releases, and guides
  • Build dashboards for volume, conversion, and cost per lead
  • Partner with Technology and Data to maintain integrations

Requirements

  • 7+ years in demand generation or marketing operations
  • 2+ years leading or mentoring marketing team members
  • Deep, hands-on experience with HubSpot Marketing Hub
  • Proven record integrating HubSpot with customer platforms (Zoho or Salesforce)
  • Bachelor’s degree in marketing, business, or related field; or equivalent experience
  • Strong customer relationship management foundations; Zoho familiarity
  • Content leadership: strategy, calendar, production, and governance
  • Skilled in funnel analytics, dashboarding, and optimization
  • Practical attribution and link tracking parameter standards
  • Process design, documentation, and cross-functional leadership
  • Technical troubleshooting and integration problem-solving
  • Bonus: Financial services, wealth management, or financial technology experience
  • Bonus: HubSpot certifications; experience with Google and LinkedIn ad tracking
Benefits
  • Competitive pay
  • Performance-based bonus
  • Comprehensive benefits (medical, 401(k) match, generous PTO, wellness)
  • Ongoing learning and growth opportunities in a supportive environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmarketing operationsCRM integrationlead scoringfunnel analyticsdashboardingcontent strategytechnical troubleshootinglink trackingprocess design
Soft Skills
leadershipcoachingcollaborationmentoringcommunicationorganizationproblem-solvingstrategic thinkingcross-functional leadershipcustomer relationship management
Certifications
HubSpot certificationsBachelor's degree in marketingBachelor's degree in businessequivalent experience