Mush

Strategy

• Serve as a strategic partner to the Sales team in preparing retailer presentations, line reviews, category reviews, and business updates.
• Develop compelling, customer-specific selling stories grounded in category, consumer, and shopper insights.
• Identify assortment, distribution, shelving, pricing, and promotional opportunities that drive category growth.
• Support annual planning processes, retailer strategy development, and customer business reviews.
• Participate in retailer meetings and presentations as the category expert when appropriate.
• Analyze syndicated data sources (SPINS, Numerator, etc.) to identify trends, opportunities, and risks.
• Monitor category performance, competitive activity, and emerging consumer trends.
• Develop insights around shopper behavior, purchase drivers, and category dynamics.
• Translate data into actionable recommendations for both internal and external stakeholders.
• Build and maintain category scorecards and performance dashboards.
• Lead assortment recommendations and SKU rationalization analyses.
• Evaluate whitespace opportunities within customer assortments.
• Develop fact-based shelving and merchandising recommendations.
• Partner with retailers and broker teams on category optimization initiatives.
• Support development of annual retailer growth strategies.
• Identify opportunities to expand MUSH's presence within existing and new categories.
• Assist in long-term portfolio planning by providing category and consumer insights.
• Partner with Marketing and Innovation teams to assess new product opportunities and market potential.
• Collaborate with external partners, including brokers, data providers, and retailer category teams.

Director, Category Insights – Strategy