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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Category Management and Shopper Insights, leveraging data analysis to drive strategic recommendations and optimize retailer partnerships. Proficient in synthesizing complex data into actionable insights that support business growth and enhance category performance.
Highest-signal resume keywords
Category ManagementSyndicated Data AnalysisRetailer Strategy DevelopmentPresentation SkillsMicrosoft Excel Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category ManagementShopper InsightsRevenue Growth ManagementData AnalysisSKU RationalizationAssortment RecommendationsMerchandising RecommendationsPerformance DashboardsRetailer PresentationsBusiness Updates
Soft Skills
Analytical AbilitiesProblem-SolvingStorytellingCommunication SkillsCollaboration
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointSPINSCircana (IRI)NielsenIQ
Industry Keywords
Consumer Packaged Goods (CPG)Category GrowthRetail OptimizationMarket PotentialConsumer Insights
About the role
Key responsibilities & impact- Serve as a strategic partner to the Sales team in preparing retailer presentations, line reviews, category reviews, and business updates.
- Develop compelling, customer-specific selling stories grounded in category, consumer, and shopper insights.
- Identify assortment, distribution, shelving, pricing, and promotional opportunities that drive category growth.
- Support annual planning processes, retailer strategy development, and customer business reviews.
- Participate in retailer meetings and presentations as the category expert when appropriate.
- Analyze syndicated data sources (SPINS, Numerator, etc.) to identify trends, opportunities, and risks.
- Monitor category performance, competitive activity, and emerging consumer trends.
- Develop insights around shopper behavior, purchase drivers, and category dynamics.
- Translate data into actionable recommendations for both internal and external stakeholders.
- Build and maintain category scorecards and performance dashboards.
- Lead assortment recommendations and SKU rationalization analyses.
- Evaluate whitespace opportunities within customer assortments.
- Develop fact-based shelving and merchandising recommendations.
- Partner with retailers and broker teams on category optimization initiatives.
- Support development of annual retailer growth strategies.
- Identify opportunities to expand MUSH's presence within existing and new categories.
- Assist in long-term portfolio planning by providing category and consumer insights.
- Partner with Marketing and Innovation teams to assess new product opportunities and market potential.
- Collaborate with external partners, including brokers, data providers, and retailer category teams.
Requirements
What you’ll need- Bachelor's degree in Business, Marketing, Economics, Statistics, or related field.
- 5+ years of experience in Category Management, Category Leadership, Shopper Insights, Revenue Growth Management, Sales Strategy, or related CPG roles.
- Strong experience with syndicated data platforms including Circana (IRI), NielsenIQ, SPINS, or equivalent.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Exceptional analytical, problem-solving, and storytelling abilities.
- Strong presentation and communication skills.
- Ability to synthesize large amounts of data into concise, actionable recommendations.
Benefits
Comp & perks- Health insurance
- Professional development opportunities