Muncie Power Products

Digital Marketing Specialist

Muncie Power Products

full-time

Posted on:

Location Type: Office

Location: Muncie • United States

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Job Level

Junior

About the role

  • Develop and implement strategies for Muncie Power websites
  • Use tools like Google Analytics and HubSpot to monitor campaign effectiveness and suggest improvements
  • Coordinates and evaluates daily activity within HubSpot
  • Develop a lead scoring system, as well as continually improve upon lead parameters
  • Create lead-generating web pages with tracking metrics
  • Create effective on-brand digital content that drives engagement and conversions
  • Collaborate with the creative team to develop digital designs used on Muncie Power websites
  • Assist in the creation of digital product designs for use in videos, ads, and social media platforms
  • Analyze digital analytics and present reports
  • Work closely with the product and sales teams to understand business development goals and incorporate them into marketing and design strategies
  • Work with the marketing communications specialist to implement appropriate digital tactics
  • Create and implement a strategy for email marketing
  • Oversee and execute HubSpot integration with the website
  • Develop metrics to understand the success of marketing tactics
  • Plan digital advertising activities
  • Assist in the development of the overall marketing strategy
  • Assist with social media strategy
  • Help develop video content
  • Create interactive screens for trade show displays
  • Attend industry events and exhibitions as required
  • Invest time in understanding new digital opportunities
  • Participate in cross-functional teams

Requirements

  • BS or BA degree from an accredited college or university in business, marketing, or a related field, or suitable work experience
  • At least one year of experience in digital marketing or advertising is required
  • Experience utilizing paid advertising programs
  • Knowledge of UX/UI best practices and design principles for web and mobile platforms
  • Strong creative vision with attention to detail in designing digital content
  • Familiar with programs such as Google Analytics, HubSpot, or other CRM platforms
  • Knowledge and experience with web development and utilizing content management systems
  • Ability to create and manage paid ad campaigns using Google Ads, Facebook Ads, and LinkedIn Ads
  • Creative and writing abilities required
  • Experience with email marketing software
  • Ability to interpret a wide variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
  • Ability to travel to assist with trade shows, exhibitions, and customers as needed
  • Excellent project management skills and organizational skills to move between multiple open projects
  • Possess a collaborative mindset to work effectively with cross-functional teams
  • Demonstrated ability to communicate effectively with all levels of employees and customers
  • Ability to plan and schedule work and meet deadlines
  • Ability to maintain records and to prepare reports as required by management
  • Experience and understanding of standard writing techniques
  • Ability to effectively present information and respond to questions from a variety of groups, including but not limited to managers, clients, customers, and the public
  • Ability to define problems, collect data, establish facts, draw valid conclusions, and make recommendations
Benefits
  • Medical, dental, and vision insurance, and zero card
  • Life, death, dismemberment, and dependent insurances
  • Prescription drug programs
  • Telehealth
  • Short-term and long-term disability, and flexible leaves of absence
  • Employee assistance programs
  • 401k (match 50% on the first 6% of deferred compensation) and flexible spending plans
  • 3 weeks of paid time off
  • 9 paid holidays
  • Wellness & Engagement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead scoring systememail marketingpaid advertising programsUX/UI best practicesweb developmentcontent management systemsGoogle AdsFacebook AdsLinkedIn Ads
Soft Skills
creative visionattention to detailproject managementorganizational skillscollaborative mindseteffective communicationproblem-solvingdata interpretationtime managementreport preparation