About the role
- Lead and manage the Regional Full Price UK & Ireland business, representing the Mulberry brand.
- Drive a results-driven culture focused on KPIs: Sales, Conversion, Swing, ATV, UPT.
- Use data and insights to inform decisions, develop strategies, and identify growth opportunities.
- Lead, coach, and develop Store Leaders; hold weekly and monthly meetings and conduct feedback sessions.
- Manage employee disciplinaries and ensure HR procedures are followed across stores.
- Recruit, motivate, and develop talent; execute training calendars focused on service, product, grooming, and selling techniques.
- Plan, forecast, and report on sales, costs, and business performance; manage the region’s P&L to budget.
- Implement shrink plans, maintain stocktakes under 1% gross value, and manage loss prevention.
- Project-manage new store openings and closures; ensure compliance with Health & Safety and security systems.
- Drive customer data capture and CRM activity; attract and nurture HNWI clients through clienteling and relationship building.
- Manage regional Visual Merchandiser and partner with Global VM Manager to ensure brand visual standards.
- Partner with Buying & Merchandising, Visual, Marketing, and Head Office functions to maximise store support and growth.
- Champion Mulberry values and B Corp sustainability principles across Climate, Circularity, and Community.
Requirements
- Must be able to travel with a Driving Licence and use of a vehicle.
- Must live in the North West/North East area of England.
- Minimum of 2 years’ experience as an Area Manager.
- Proven leadership skills with a hands-on, motivational approach.
- Strong commercial acumen and analytical ability.
- Excellent communication, presentation, and interpersonal skills.
- Highly numerate, with the ability to prioritise and demonstrate initiative.
- Experience in luxury retail preferred.
- Ability to build and leverage relationships to achieve objectives.
- Experience managing HR procedures, disciplinaries, performance reviews, and grievances.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
KPI managementP&L managementdata analysissales forecastingloss preventionstock managementproject managementCRM activityvisual merchandisingtraining development
Soft skills
leadershipmotivationcommunicationpresentationinterpersonal skillsanalytical abilityinitiativerelationship buildingcoachingteam development
Certifications
Driving Licence