Mudflap

Paid Marketing Lead

Mudflap

full-time

Posted on:

Location Type: Hybrid

Location: Palo Alto • California • United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Senior

About the role

  • Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
  • Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI.
  • Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).
  • Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency.
  • Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings.
  • Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness.
  • A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts.
  • Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach.
  • Vendor & Partnership Management: Collaborate with external partners, agencies, and vendors to drive paid growth and ensure best practices in campaign management.

Requirements

  • 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace industries).
  • Demonstrated success in developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation.
  • Proficient in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.). Familiarity with mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)
  • Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies.
  • Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Ability to develop and test creative marketing ideas to drive better engagement and conversion.
  • Excellent verbal and written communication skills to collaborate effectively with internal and external stakeholders.
Benefits
  • Competitive salary and benefit options
  • Medical/dental/vision insurance
  • 401(k) with company match
  • WFH stipend
  • PTO
  • Commuter benefits to ease your travel
  • Lunches and snacks to keep you fueled
  • Opportunities and support for major career growth

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid digital marketingapp growthuser acquisitionB2B demand generationcampaign managementkeyword researchaudience targetingA/B testingdata analysisperformance optimization
Soft skills
organizational skillscommunication skillscollaborationcreative thinkingtime management