MUBI

CRM Lifecycle Manager

MUBI

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.).
  • Key CRM stakeholder for Global Sales, our main driver of acquisition, from strategy definition and creative briefing to pilot launches and performance analysis.
  • Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
  • Optimise CRM automations with continuous A/B testing and experimenting.
  • Collaborate with the wider CRM & Lifecycle team to share learnings and minimise CRM pressure and clashes.
  • Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects, to promote and champion a more holistic approach to acquisition and retention.
  • Foster creative strategies and solutions to meet the evolving needs of businesses and customers.

Requirements

  • 5+ years working as a CRM professional in a similar marketing role
  • Experience with Braze or a similar marketing platform (i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks).
  • Confident technical implementation with experience independently implementing cross-channel and multi-language CRM campaigns (from setup to QA to launch).
  • Strong project manager with excellent attention to detail and accuracy in setup and execution
  • Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
  • Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
  • Team player who enjoys working collaboratively with cross-functional counterparts
  • Passion for cinema, especially independent and international films, is a plus.
Benefits
  • MUBI is committed to being an Equal Opportunity Employer.
  • We want to make cinema accessible to everyone.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM automationA/B testingdata integrationlifecycle automationsLiquid templating languagecross-channel campaignsmulti-language campaignsperformance analysisproject managementanalytics
Soft Skills
attention to detailcommunicationcollaborationself-motivatedautonomousentrepreneurial attitudeteam playercreative problem-solvingstrategic thinkingadaptability