MTN Uganda

Team Lead – Digital Marketing and Communications

MTN Uganda

full-time

Posted on:

Location Type: Hybrid

Location: Victoria Island • Nigeria

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Job Level

Senior

About the role

  • Develop and own a fit for market content framework built on narratives, storytelling, archetypes, and psychological triggers.
  • Lead the creation of high-impact content: campaigns, product explainers, community stories, brand assets, thought-leadership.
  • Drive consistent tone of voice, brand sentiment, and messaging architecture across channels.
  • Build a creator-style engine that produces snackable content, hero content, educational content, and culture-led content.
  • Translate products, data, and insights into powerful stories that drive growth and usage.
  • Define the brand’s digital narrative and communication strategy across platforms.
  • Ensure comms support product GTMs and brand goals.
  • Collaborate with PR for aligned messaging across earned, owned, shared, and paid media.
  • Champion sentiment analysis and protect the brand across digital ecosystems.
  • Own social media end-to-end: strategy, editorial calendar, content, posting, storytelling, amplification, and engagement.
  • Build and scale MoMo communities (users, creators, merchants, agents, affiliates, youth).
  • Deploy social listening and insight-driven responses to trends, culture, and customer sentiment.
  • Manage brand champions and stakeholders to drive advocacy and cultural relevance.
  • Lead digital creative development for campaigns (brand, product, performance support).
  • Own campaign mapping—story arcs, messaging layers, creative frameworks, and mixed-media rollouts.
  • Ensure all campaigns integrate across ATL, digital, social, PR, field, and partnerships.

Requirements

  • Bachelor’s degree in marketing, Mass Communication, or a related field.
  • 3 - 7 years’ experience in Digital Marketing, Marketing communications, Content Marketing, and related roles. Background in Fintech is an advantage.
  • Strong portfolio showcasing past work done.
  • Exceptional storyteller and content architect
  • Strong creative thinking with hands-on content creation skills
  • Deep understanding of digital culture, platforms, formats, and creator economy
  • Experience developing brand archetypes, tone of voice, and messaging systems
  • Strong background in social media strategy, community building, and digital comms
  • Skilled in narrative shaping, comms planning, and sentiment-driven engagement
  • Experience with multi-format content (video, scriptwriting, carousels, blogs, UGC)
  • Skilled in campaign mapping, cross-channel integration, and digital-first brand building
  • Experience collaborating with media, PR, creative agencies, production, and influencers
  • Deep grounding in consumer psychology, content psychology, and audience mapping
  • Ability to translate user insights into content that drives emotion and action
  • Ability to run content calendars, production pipelines, and agile creative processes
  • Comfortable working fast, managing creators/agencies, and delivering consistently.
Benefits
  • Competitive salary
  • Opportunities for professional growth and development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdigital marketingnarrative shapingcampaign mappingsocial media strategycommunity buildingsentiment analysismulti-format contentcontent creationdigital-first brand building
Soft Skills
storytellingcreative thinkingcollaborationcontent architectureagile processesemotional engagementaudience mappingbrand advocacycommunication strategycultural relevance
Certifications
Bachelor’s degree in marketingBachelor’s degree in Mass Communication