Marketing Manager
MSM
full-time
Posted on:
Location Type: Hybrid
Location: Webster • New York • United States
Visit company websiteExplore more
Salary
💰 $75,000 - $150,000 per year
About the role
- Lead the planning, development, and execution of multi‑channel marketing initiatives that drive brand awareness, qualified leads, and customer engagement.
- Develop and manage integrated campaigns (email, social, content, digital advertising) that increase website traffic, strengthen engagement, and support both MSM and client program goals.
- Analyze campaign performance, website metrics, and audience behavior to optimize marketing strategies and provide data‑driven reporting and recommendations.
- Collaborate with Client Services, Sales, Creative, and Project Management teams to ensure alignment of messaging, seamless project integration, and cohesive customer experiences.
- Oversee the development of marketing content including case studies, awards submissions, digital assets, and email campaigns to elevate MSM’s brand and visibility.
- Manage marketing automation tools and processes to improve targeting, streamline workflows, and enhance campaign effectiveness and reporting accuracy.
- Ensure consistent brand identity and messaging across all channels; refine positioning based on market research, trends, and customer insights.
- Develop, manage, and forecast the marketing budget, allocating resources effectively to maximize ROI and support strategic priorities.
- Manage relationships with creative partners, vendors, agencies, and media outlets to ensure high‑quality deliverables, appropriate timelines, and alignment with marketing goals.
- Support tradeshow and experiential program success by aligning pre‑show marketing, on‑site engagement strategies, and post‑event campaigns to enhance client outcomes.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field preferred.
- 7-10+ years of experience combining marketing management and client‑facing account leadership, ideally within an agency, experiential, or B2B environment.
- Proven ability to develop and execute multi‑channel marketing campaigns and analyze performance metrics to drive data‑informed decisions.
- Experience supporting or managing experiential/tradeshow programs, including timelines, budgets, and vendor coordination.
- Proficiency with marketing automation, CRM platforms, and analytics tools to support targeting, reporting, and optimization.
- Excellent communication and presentation skills, with the ability to translate marketing and program insights into clear recommendations.
- Highly organized, collaborative, and adaptable, with strong project‑management skills and the ability to manage multiple deadlines in a fast‑paced environment.
Benefits
- Significant opportunities for growth in terms of role development and compensation
- Travel required: 3-8 times per year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
multi-channel marketingcampaign developmentdata analysismarketing strategybudget managementcontent developmentperformance metricsvendor coordinationproject management
Soft Skills
communicationpresentationcollaborationorganizationadaptabilityleadershipclient-facingstrategic thinkingtime management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessBachelor’s degree in Event Management