Account Executive

• Serve as the main point of contact for assigned clients, building and nurturing strong relationships to ensure satisfaction and ongoing partnership.
• Oversee all aspects of exhibit and event projects from proposal through successful delivery, including scope, schedules, budgets, and client communications.
• Coordinate cross-functional teams across design, production, project management, vendors, and logistics to ensure on-time and on-budget delivery of trade show exhibits and event programs.
• Prepare and manage project estimates, provide onsite support and manage post-event reporting and invoicing.
• Troubleshoot issues and proactively address project needs to support client and company objectives.
• Manage deliverables, project status, and timelines in collaboration with internal and external team members.
• Stay up to date on tradeshows, experiential marketing, and event industry trends.
• Foster relationships with potential clients and partners through proactive communication, presentations, and networking, supporting overall business development goals.

Marketing

• Lead the planning, development, and execution of multi‑channel marketing initiatives that drive brand awareness, qualified leads, and customer engagement.
• Develop and manage integrated campaigns (email, social, content, digital advertising) that increase website traffic, strengthen engagement, and support both MSM and client program goals.
• Analyze campaign performance, website metrics, and audience behavior to optimize marketing strategies and provide data‑driven reporting and recommendations.
• Collaborate with Client Services, Sales, Creative, and Project Management teams to ensure alignment of messaging, seamless project integration, and cohesive customer experiences.
• Oversee the development of marketing content including case studies, awards submissions, digital assets, and email campaigns to elevate MSM’s brand and visibility.
• Manage marketing automation tools and processes to improve targeting, streamline workflows, and enhance campaign effectiveness and reporting accuracy.
• Ensure consistent brand identity and messaging across all channels; refine positioning based on market research, trends, and customer insights.
• Develop, manage, and forecast the marketing budget, allocating resources effectively to maximize ROI and support strategic priorities.
• Manage relationships with creative partners, vendors, agencies, and media outlets to ensure high‑quality deliverables, appropriate timelines, and alignment with marketing goals.
• Support tradeshow and experiential program success by aligning pre‑show marketing, on‑site engagement strategies, and post‑event campaigns to enhance client outcomes.

Account Executive

Marketing Manager