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About the role
Key responsibilities & impact- Lead GTM planning and orchestration for launches, enhancements, and portfolio updates
- Ensure GTM plans translate from strategy → enablement → campaigns → sales → delivery without friction or rework
- Work in lockstep with Operations to align delivery readiness, capacity, and implementation models with GTM plans
- Sales Enablement to develop playbooks, training, and field readiness
- Demand Generation to align GTM strategy with campaign planning, targeting, and funnel objectives
- Marketing Communications to ensure that launches land with clarity, consistency, and external impact
- Define and evolve clear, differentiated positioning for Provider and Payer Solution offerings across buyer personas and products
- Act as the steward of the product narrative, ensuring alignment across sales, marketing, and client-facing teams
- Ensure modular, scalable packaging aligned to customer maturity, buying behavior, and expansion paths
- Collaborate deeply with Sales, Product and Operations to ensure packages are operationally feasible, scalable and repeatable, and clearly understood by delivery teams
- Review pricing and recommend needed evolution
- Equip Sales Enablement with pricing narratives, return on investment framing, and objection handling
Requirements
What you’ll need- 5-7 years of experience in product marketing, GTM, commercial strategy, or adjacent roles (level dependent)
- Demonstrated ownership of positioning, packaging, pricing, and launches in a B2B or enterprise environment
- Proven experience collaborating with Operations / Delivery teams
- Sales Enablement
- Demand Generation
- Marketing Communications
- Strong executive communication skills and cross-functional leadership presence
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategycommercial strategypositioningpackagingpricingsales enablementdemand generationmarketing communications
Soft Skills
executive communicationcross-functional leadership