MRO

Product Marketing Manager

MRO

full-time

Posted on:

Location Type: Remote

Location: Pennsylvania • United States

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About the role

  • Lead GTM planning and orchestration for launches, enhancements, and portfolio updates
  • Ensure GTM plans translate from strategy → enablement → campaigns → sales → delivery without friction or rework
  • Work in lockstep with Operations to align delivery readiness, capacity, and implementation models with GTM plans
  • Sales Enablement to develop playbooks, training, and field readiness
  • Demand Generation to align GTM strategy with campaign planning, targeting, and funnel objectives
  • Marketing Communications to ensure that launches land with clarity, consistency, and external impact
  • Define and evolve clear, differentiated positioning for Provider and Payer Solution offerings across buyer personas and products
  • Act as the steward of the product narrative, ensuring alignment across sales, marketing, and client-facing teams
  • Ensure modular, scalable packaging aligned to customer maturity, buying behavior, and expansion paths
  • Collaborate deeply with Sales, Product and Operations to ensure packages are operationally feasible, scalable and repeatable, and clearly understood by delivery teams
  • Review pricing and recommend needed evolution
  • Equip Sales Enablement with pricing narratives, return on investment framing, and objection handling

Requirements

  • 5-7 years of experience in product marketing, GTM, commercial strategy, or adjacent roles (level dependent)
  • Demonstrated ownership of positioning, packaging, pricing, and launches in a B2B or enterprise environment
  • Proven experience collaborating with Operations / Delivery teams
  • Sales Enablement
  • Demand Generation
  • Marketing Communications
  • Strong executive communication skills and cross-functional leadership presence
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategycommercial strategypositioningpackagingpricingsales enablementdemand generationmarketing communications
Soft Skills
executive communicationcross-functional leadership