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Marketing

• Holistic responsibility for the strategic planning, conception, and execution of field marketing activities to generate demand, leads, and pipeline with a focus on the DACH region
• Designing, organizing, and executing virtual and in-person events – from initial concept through execution to structured follow-up, including in-house movingimage webinars
• Designing, managing, and executing multi-channel marketing campaigns with a clear focus on measurable business impact
• Planning, managing, and optimizing account-based marketing (ABM) initiatives in close coordination with Sales and other cross-functional teams
• Managing field marketing budgets including smart resource allocation and ROI optimization
• Building, developing, and optimizing automated lead-nurturing workflows and sales sequences in HubSpot to convert interest into real pipeline
• Continuous analysis, maintenance, and, if necessary, further development of lead-scoring models in HubSpot and Salesforce for smooth, data-driven handovers to Sales
• Tracking, analyzing, and transparently reporting the results of all marketing and field marketing activities
• End-to-end management of marketing initiatives and cross-functional projects in close collaboration with Content, Design, and Digital Marketing
• Close coordination with internal stakeholders such as Sales, Customer Success, Product, Video Production, as well as external partners, agencies, and event organizers

Field Marketing Manager