Motodynamics Group

Marketing

• We are seeking a strategic, results-driven, and creative Marketing Manager to lead the Marketing Department for SIXT Greece. This position plays a key role in enhancing brand visibility, driving customer acquisition, and ensuring consistent and innovative marketing initiatives across both rent-a-car and leasing services. You will manage a small but dynamic marketing team (2 direct reports) and collaborate closely with internal stakeholders and external partners.
• Develop and execute annual marketing plans aligned with business objectives and SIXT’s global brand guidelines
• Coordinate and manage campaigns across ATL (Above The Line) and BTL (Below The Line) channels
• Oversee performance-driven campaigns with a strong focus on SEA (Search Engine Advertising) and SEO to drive qualified traffic and conversions
• Lead all social media strategy and content, managing both organic and paid campaigns
• Analyze and report on campaign effectiveness, optimizing based on data and KPI
• Ensure consistency in all messaging and visual identity across touchpoints
• Manage copywriting and creative assets in collaboration with agencies or internal teams
• Handle public relations and media activities as needed
• Plan and execute event marketing activities, sponsorships, and activations aligned with the brand’s premium positioning
• Oversee advertising and promotional presence in airports and high-impact locations
• Manage the marketing budget, ensuring cost-efficiency and ROI
• Coordinate with agencies, media partners, and suppliers for timely and quality delivery
• Lead, mentor, and develop the in-house marketing team
• Foster collaboration, creativity, and a data-driven approach within the team