Mosaic Media Agency

Lead Paid Search Strategist

Mosaic Media Agency

full-time

Posted on:

Location Type: Remote

Location: Florida • Kansas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $95,000 - $100,000 per year

Job Level

Senior

About the role

  • Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies.
  • Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping.
  • Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale.
  • Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations.
  • Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms.
  • Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment.
  • Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing.
  • Establish and uphold paid search best practices, processes, and optimization standards across the team.
  • Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies.
  • Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness.
  • Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement.
  • Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
  • Minimum of **5+ years** of hands-on experience managing and scaling Google Ads campaigns, including PPC, YouTube, Display, and Shopping.
  • Proven experience managing **multiple, large-scale, complex paid search accounts** with clear performance ownership.
  • Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and attribution concepts.
  • Demonstrated ability to lead strategy, prioritize initiatives, and make data-driven budget and optimization decisions.
  • Experience mentoring or leading other paid media team members in an agency environment.
  • Excellent analytical, organizational, and time management skills, with the ability to manage competing priorities.
  • Strong attention to detail while maintaining a high-level strategic perspective.
  • Comfortable communicating directly with clients and internal stakeholders.
  • Google Ads certifications:
  • - Search
  • - Display
  • - Shopping
  • - Video
  • - Apps
Benefits
  • Benefits include working in a friendly, team-oriented and stimulating work environment,
  • banked PTO after 90 days of working at our company
  • holidays
  • a 401k for eligible employees.
  • Health insurance is not included.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsBing AdsPPCYouTube AdsDisplay AdsShopping AdsGoogle AnalyticsGoogle Tag Managerconversion trackingattribution
Soft skills
analytical skillsorganizational skillstime managementcommunication skillsleadershipmentoringstrategic thinkingattention to detailcollaborationproblem-solving
Certifications
Google Ads SearchGoogle Ads DisplayGoogle Ads ShoppingGoogle Ads VideoGoogle Ads Apps