Mosaic Media Agency

Lead Paid Search Strategist

Mosaic Media Agency

full-time

Posted on:

Location Type: Remote

Location: Florida • Kansas • United States

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Salary

💰 $95,000 - $100,000 per year

Job Level

Senior

About the role

  • Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies.
  • Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping.
  • Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale.
  • Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations.
  • Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms.
  • Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment.
  • Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing.
  • Establish and uphold paid search best practices, processes, and optimization standards across the team.
  • Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies.
  • Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness.
  • Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement.
  • Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
  • Minimum of **5+ years** of hands-on experience managing and scaling Google Ads campaigns, including PPC, YouTube, Display, and Shopping.
  • Proven experience managing **multiple, large-scale, complex paid search accounts** with clear performance ownership.
  • Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, and attribution concepts.
  • Demonstrated ability to lead strategy, prioritize initiatives, and make data-driven budget and optimization decisions.
  • Experience mentoring or leading other paid media team members in an agency environment.
  • Excellent analytical, organizational, and time management skills, with the ability to manage competing priorities.
  • Strong attention to detail while maintaining a high-level strategic perspective.
  • Comfortable communicating directly with clients and internal stakeholders.
  • Google Ads certifications:
  • - Search
  • - Display
  • - Shopping
  • - Video
  • - Apps
Benefits
  • Benefits include working in a friendly, team-oriented and stimulating work environment,
  • banked PTO after 90 days of working at our company
  • holidays
  • a 401k for eligible employees.
  • Health insurance is not included.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsPPCYouTube AdsDisplay AdsShopping AdsGoogle AnalyticsGoogle Tag Managerconversion trackingattribution
Soft Skills
analytical skillsorganizational skillstime managementcommunication skillsleadershipmentoringstrategic thinkingattention to detailcollaborationproblem-solving
Certifications
Google Ads SearchGoogle Ads DisplayGoogle Ads ShoppingGoogle Ads VideoGoogle Ads Apps