Mosaic Media Agency

Performance Marketing

• Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies.
• Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping.
• Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale.
• Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations.
• Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms.
• Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment.
• Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing.
• Establish and uphold paid search best practices, processes, and optimization standards across the team.
• Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies.
• Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness.
• Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement.
• Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability.

Lead Paid Search Strategist