Mosaic Media Agency

Marketing

• Develop and execute programmatic media strategies across OTT, CTV, programmatic display, streaming audio, and DOOH.
• Monitor and optimize campaign performance, making real-time adjustments to improve efficiency and ROI.
• Conduct audience segmentation and data-driven targeting to maximize campaign effectiveness.
• Oversee real-time bidding (RTB), private marketplace (PMP) deals, and programmatic guaranteed buys.
• Work with ad exchanges, third-party data providers, and verification partners to ensure campaign success.
• Collaborate with internal teams to align programmatic buys with overall marketing objectives.
• Stay up-to-date with industry trends, ad tech developments, and privacy regulations.
• Provide detailed reports and insights on campaign performance, including key metrics such as CPM, CTR, CPA, and ROAS.

Programmatic Media Buyer