Moose Toys

Brand Manager

• Support the development of brand plans, including product line recommendations, retailer distribution inputs, and promotional planning to support commercial objectives.
• Develop and execute integrated marketing campaigns across product launches, spanning media, digital, social, PR, influencer, retail, and experiential channels.
• Manage day-to-day agency activities including briefing, timelines, asset delivery, and performance tracking to ensure execution against plan.
• Monitor market conditions, competitive activity, and consumer trends and provide insights and recommendations to support brand positioning and campaign effectiveness.
• Conduct post-campaign analysis and share key learnings and recommendations to improve future planning and performance.
• Support portfolio financial performance management, including monitoring pricing, forecasting, and budget tracking, and providing input to decision-making.
• Contribute to annual business planning and long-term growth strategies through analysis, reporting, and recommendations.
• Analyze sales trends, market data, and competitive activity to identify risks, opportunities, and areas for improvement.
• Support management of external licensor relationships by tracking deliverables and ensuring alignment on key milestones.
• Partner with Global stakeholders by preparing data, insights, and recommendations to support Canadian market representation and planning discussions.
• Partner closely with Sales to support retail strategy development and contribute to customer sell-in through category storytelling and marketing support materials.
• Support planning and execution of key trade moments including Toy Fair, trade shows, and customer meetings.
• Work cross-functionally with internal teams to support alignment and execution of shared business goals.

Brand Manager – Canada – 18-Month Contract

• Act as the commercial owner for an assigned portfolio within the Canadian market
• Translate global brand strategy to Canada
• Lead the development and execution of integrated marketing campaigns
• Manage agency relationships end-to-end
• Monitor market conditions and consumer trends
• Conduct post-campaign analysis

Brand Manager – Canada – 18-Month Contract

Senior Brand Manager – 16-Month Contract