Moonpig

Digital Analytics Engineer – 12 month Fixed Term Contract

Moonpig

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

BigQueryCloudFirebaseGoogle Cloud PlatformJavaScriptjQueryPythonSQL

About the role

  • Assist in defining and evolving the tracking and measurement strategy for Moonpig
  • Implement and maintain tracking across web and app using Google Analytics 360 / GA4, Google Tag Manager and Firebase Analytics
  • Work closely with Product, Marketing and Engineering teams to understand requirements and deliver high-quality tracking solutions
  • Educate stakeholders on the importance of online measurement and provide best-practice guidance
  • Collaborate with product and development teams to create data layer snippets for existing features and scope technical documentation for new ones
  • Integrate new social and web channels into Google Analytics using clear UTM structures
  • Create and manage tags using server-side GTM for analytics and marketing technologies
  • Configure Google Analytics including custom dimensions, filters, channels, goals, reports, properties and user access
  • Audit existing platforms to ensure tracking technologies are correctly implemented
  • QA tracking changes, troubleshoot issues and recommend improvements
  • Present insights and findings to the wider business
  • Support ad-hoc reporting and analysis as needed

Requirements

  • Ideally have 4+ years’ experience with Google Analytics (GA 360), tag management and data analysis
  • Have a solid understanding of web technologies including JavaScript, jQuery, CSS and HTML
  • Confident working with both technical and non-technical stakeholders
  • Comfortable in a fast-paced, agile environment
  • Highly organised, detail-focused and proactive
  • Communicate clearly and confidently, both in writing and verbally
  • Experience with native app tracking
  • Experience with SQL, R and/or Python, or working with APIs is desirable
  • Hands-on experience with server-side tracking is desirable
  • Familiarity with GitHub, Confluence and Jira is desirable
  • Experience using Google Marketing Platform and Google Cloud Platform, particularly BigQuery is desirable
  • Strong Excel or Google Sheets skills is desirable
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Analytics 360GA4Google Tag ManagerFirebase AnalyticsJavaScriptjQueryCSSHTMLSQLPython
Soft Skills
communicationorganizationaldetail-focusedproactivecollaborationstakeholder engagementproblem-solvingpresentation skillsagilitydata analysis