Performance Marketing Lead
Moneybox
contract
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Take day-to-day ownership of our performance channels (Meta, TikTok, Google, Affiliates and more), dynamically shifting investment to ensure we are hitting targets
- Focus on rigorous execution and optimisation of existing activity. You will identify quick wins and efficiency gains to maximise the return on our ad spend
- Work closely with our brand, creative and content teams to drive the production of creative winners, build higher converting customer journeys and explore new formats
- Execute structured trials and tests within existing channels and on new channels where you believe there is opportunity for growth, providing clear, data-led feedback on results and recommendations for next steps
- Apply a sharp commercial lens to all activity, monitoring CAC, LTV, and customer quality to ensure spend is efficient and scalable.
- Ensure accurate, timely reporting on performance, giving the business clear visibility on what is working and where we need to pivot
- Work closely with cross-functional teams to understand and optimise funnel optimisation from web visit / App Store view through to account opening
- Deliver scalable growth into our existing product mix, and establish effective growth levers for new products across new and existing channels
Requirements
- Minimum 8 years’ relevant experience
- Proven track record of delivering results across a range of channels (Paid Social, Search, Affiliates etc)
- Expert domain knowledge with experience of driving growth into B2C products/services
- Data-driven and highly numerate
- Strong organisational skills with meticulous attention to detail
- Excellent stakeholder management skills and the tenacity to drive projects to completion
- Please note: We are looking for someone who is immediately available/available to start by early March at the latest.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingad spend optimizationdata analysisfunnel optimizationcustomer acquisition cost (CAC)lifetime value (LTV)A/B testingdigital marketing channelsB2C growth strategies
Soft Skills
organizational skillsattention to detailstakeholder managementproject managementcommunication skillstenacitycollaborationcreativityanalytical thinking