Momentive Software

Marketing Operations Specialist

Momentive Software

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Serve as the CRM integration SME—advising marketing, sales, and RevOps stakeholders on best practices for data structure, field governance, and system workflows.
  • Own the configuration and ongoing optimization of integrations between HubSpot, Salesforce, and related martech platforms (routing tools, enrichment systems, ABM tools, and analytics platforms).
  • Maintain field mappings, object relationships, and data sync rules to ensure accurate and reliable data flow across systems.
  • Monitor and resolve sync errors, restricted picklist issues, workflow conflicts, and API-related failures.
  • Oversee the development and maintenance of scalable automated workflows supporting lead lifecycle, scoring, segmentation, and routing.
  • Partner with campaign managers and RevOps to ensure workflows align with GTM objectives and support accurate tracking and attribution.
  • Implement data normalization and enrichment strategies to improve segmentation and reporting capabilities.
  • Act as a strategic consultant to cross-functional partners on integration dependencies, field design, and system-level impacts of new processes.
  • Champion operational efficiency and data quality, promoting best practices across the marketing and sales organizations.
  • Stay current on HubSpot, Salesforce, and martech ecosystem capabilities—proactively identifying enhancements for integrations, automation, and reporting.
  • Process email campaign requests from the Integrated Marketing team.
  • Identify appropriate contacts for each campaign and build segmentations.
  • Analyze previous campaign to identify high engagement trends and send time optimization windows by audience segmentation; make this reporting available to Marketing leadership.
  • Support Marketing Operations, Demand Generation, and RevOps teams with Lead routing configuration and testing, Data cleanup and enrichment requests, Form field and object structure updates, and Lifecycle, scoring, or segmentation enhancements.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Technology, Statistics or similar area of study.
  • 2+ years of experience building and deploying marketing campaigns
  • Experience in the following is preferred: HubSpot, Salesforce, 6Sense, ZoomInfo, Chili Piper, Gong
  • Data-driven mindset; you should be comfortable working in a variety of BI and spreadsheet tools to manipulate data, measure campaign effectiveness, and make data-based decisions
  • Excellent attention to detail and project management skills
  • Self-driven desire to learn, research and test new opportunities within the growing digital landscape
  • Being resourceful is key to success in this role
  • Strong problem-solving skills and an ability to adapt to new technologies
  • Ability to foster collaborative relationships with other cross-functional teams
  • Strong ability to navigate ambiguity and manage competing priorities
  • Highly organized and works well within a demanding environment
  • Excellent written, oral and presentation abilities - must be able to communicate complex ideas in both technical and user-friendly language.
Benefits
  • Medical, Dental & Vision Benefits
  • 401(k) Savings Plan with Company Match
  • Flexible Planned Paid Time Off
  • Generous Sick Leave
  • Inclusive & Welcoming Environment
  • Purpose-Driven Culture
  • Work-Life Balance
  • Commitment to Community Involvement
  • Employer-Paid Parental Leave
  • Employer-Paid Short-Term Disability
  • Remote Work Flexibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM integrationdata structurefield governancesystem workflowsdata normalizationdata enrichmentlead lifecyclesegmentationAPI managementcampaign analysis
Soft skills
attention to detailproject managementself-drivenresourcefulnessproblem-solvingcollaborationadaptabilityorganizational skillscommunicationnavigating ambiguity
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in TechnologyBachelor's degree in Statistics