Mohawk Industries

Digital Marketing Manager

Mohawk Industries

full-time

Posted on:

Location Type: Office

Location: Dallas • Texas • United States

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About the role

  • Develop and implement comprehensive search engine optimization and paid media strategies aligned with company objectives
  • Lead technical audits and coordinate with development teams to implement site optimizations
  • Manage on-page optimization efforts including metadata, schema markup, internal linking, and content structure
  • Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Microsoft Ads
  • Develop and manage paid social strategies across relevant platforms including LinkedIn, Meta, Pinterest, and others as applicable
  • Oversee full-funnel digital campaigns, including awareness, consideration, conversion, and re-targeting initiatives
  • Manage digital marketing budgets, bidding strategies, and forecasting to maximize return on investment
  • Monitor and improve KPIs and overall performance metrics
  • Conduct testing on ad copy, landing pages, and audience segmentation to improve campaign effectiveness
  • Analyze performance data and adjust strategies to optimize results
  • Stay current on industry trends, including AI-driven search and generative engine optimization practices
  • Develop defined processes and tools for ROI measurement, lead management, and performance tracking
  • Collaborate with cross-functional teams including Marketing, Sales, IT, and Legal to ensure campaigns meet brand standards and compliance requirements

Requirements

  • Bachelor’s degree in a related field or equivalent education and/or experience
  • 6–8 years of relevant digital marketing experience or equivalent education and/or experience
  • 1–3 years of management experience
  • Requires specialized depth and/or breadth of expertise in digital performance marketing, including SEO, SEM, and paid social
  • Strong analytical skills with the ability to translate data into actionable insights
  • Proficient using Microsoft Office Suite products and digital marketing analytics tools
Benefits
  • Company Match on 401k
  • Employee Purchase Discount
  • Tuition Reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
search engine optimizationpaid media strategiestechnical auditson-page optimizationmetadataschema markuppaid search campaignsdigital marketing analyticsperformance metricscampaign effectiveness
Soft Skills
analytical skillscollaborationleadershipcommunicationstrategic planningbudget managementdata analysisproblem-solvingcross-functional teamworkadaptability