Digital Marketing Analyst
Mohawk Industries
full-time
Posted on:
Location Type: Office
Location: Dallas • Texas • United States
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About the role
- Create, maintain, and enrich structured product content within digital commerce or PIM platforms.
- Manage product attributes, specifications, imagery, documentation, and taxonomy alignment to ensure consistency and accuracy.
- Ensure product data accuracy, completeness, and compliance with internal standards and channel requirements.
- Coordinate product content updates related to launches, lifecycle changes, and discontinuations.
- Support syndication of product content across retailer and digital commerce channels.
- Perform audits and quality checks to maintain content integrity and publishing accuracy.
- Identify gaps, inconsistencies, and opportunities to improve product content quality and performance.
- Support SEO and digital content optimization initiatives in alignment with enhanced content standards.
- Facilitate execution of internal and external content requests to ensure delivery expectations are met.
- Monitor syndication status, asset usage, and publishing activity to support operational effectiveness.
- Analyze product content data and key metrics to evaluate effectiveness and adoption.
- Develop dashboards and reports using platform-native or business intelligence tools.
- Translate reporting insights into actionable recommendations for process and content improvements.
- Support alignment between digital asset management and product information systems to ensure accurate publishing.
- Develop documentation and training materials to support platform adoption and best practices.
- Collaborate with Marketing, eCommerce, Product, and IT teams to support digital content initiatives and projects.
Requirements
- Bachelor’s degree in a related field or equivalent education and/or experience.
- 2-4 years of job-related experience or equivalent education and/or experience.
- Experience working with PIM, DAM, or syndication platforms preferred
- Familiarity with digital commerce workflows and content optimization practices
Benefits
- Company Match on 401k
- Employee Purchase Discount
- Tuition Reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product content managementdata accuracycontent optimizationSEOdata analysisdashboard developmentreportingquality assurancetaxonomy alignmentcontent syndication
Soft Skills
collaborationcommunicationorganizational skillsattention to detailproblem-solvingproject managementanalytical thinkingadaptabilitytime managementcustomer focus
Certifications
Bachelor’s degree