MoEngage

Events

• Own the North America events portfolio across owned, third-party, partner-led, and sales-driven programs
• Define clear frameworks for: Which events we invest in, Levels of spend, Event ownership (Marketing vs Sales vs Partners)
• Lead events end to end, from strategy through execution and post-event impact
• Make decisions and execute amid shifting priorities, constraints, and incomplete information
• Partner closely with Sales and Customer Success to align events to target accounts and regional needs
• Work with Partnerships to manage shared ownership, branding, and expectations
• Collaborate with Demand Gen, Content, and Brand to ensure clear messaging and consistent experiences
• Manage budgets and make deliberate tradeoffs
• Communicate event impact and influence future investment decisions

Event Marketing Lead