MODintelechy

Marketing Operations

• Establish Governance Frameworks & Policy
• Design the Marketing Operating Model
• Drive Role Clarity & Decision Accountability
• Ensure Compliance, Quality & Operational Consistency

Director, Marketing Operations – Governance

Product Designer

• Own Omnichannel Strategy & Roadmap
• Define and evolve the omnichannel marketing strategy across the full customer and account lifecycle
• Build and manage a prioritized journey roadmap aligned to business goals, revenue impact, and audience needs, and lead planning cycles to align stakeholders on priorities
• Design End-to-End Customer Journeys
• Translate strategy into structured journey blueprints that define personas, buying groups, lifecycle stages, triggers, and desired outcomes
• Establish how journeys progress across non-linear paths and how engagement evolves over time
• Define Decisioning, Personalization & Channel Orchestration
• Clarify the role of each channel within the journey and how signals (behavioral, intent, product usage, sales activity) drive interactions
• Ensure Cross-Functional Alignment
• Work closely with data, martech, content, and operations teams to ensure journey designs are executable and aligned with platform capabilities
• Develop reusable experience design principles and journey frameworks that reduce design time for future journeys

Director, Marketing Operations – Governance

Director, Omnichannel Strategy – Experience Design