MODintelechy

Product Designer

• Own Omnichannel Strategy & Roadmap
• Define and evolve the omnichannel marketing strategy across the full customer and account lifecycle
• Build and manage a prioritized journey roadmap aligned to business goals, revenue impact, and audience needs, and lead planning cycles to align stakeholders on priorities
• Design End-to-End Customer Journeys
• Translate strategy into structured journey blueprints that define personas, buying groups, lifecycle stages, triggers, and desired outcomes
• Establish how journeys progress across non-linear paths and how engagement evolves over time
• Define Decisioning, Personalization & Channel Orchestration
• Clarify the role of each channel within the journey and how signals (behavioral, intent, product usage, sales activity) drive interactions
• Ensure Cross-Functional Alignment
• Work closely with data, martech, content, and operations teams to ensure journey designs are executable and aligned with platform capabilities
• Develop reusable experience design principles and journey frameworks that reduce design time for future journeys

Director, Omnichannel Strategy – Experience Design

Architect

• Translate Marketing Strategy into Audience Design
• Partner with marketing and journey teams to translate campaign objectives, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks.
• Ensure audience strategies align with B2B account-based engagement models and customer journey requirements.
• Develop scalable audience structures, qualification logic, and activation approaches that support coordinated engagement across email, web personalization, paid media, and other digital channels.
• Ensure audience logic remains consistent across platforms and destinations.
• Work closely with Tech Capability Leads and platform teams to translate audience use cases into clear business and functional requirements.
• Provide guidance on how audiences should be structured and activated within platforms such as AEP, AAM, Adobe Target, Marketo, and related MarTech ecosystems.
• Validate that audience definitions can be executed effectively based on available profile data, identity structures, and segmentation logic.
• Act as a connector between marketing stakeholders, MarTech teams, and technical capability leads to ensure audience requirements are clearly understood and operationalized.

Audience Architect – Audience Creation, Activation

Program Manager

• Drive Execution from Within
• Embed within the client and delivery team to actively drive day-to-day execution
• Identify where work is stalled and unblock progress immediately
• Ensure multiple workstreams advance in parallel without creating new dependencies
• Maintain momentum across operational, onboarding, CX, and enablement initiatives
• Act as the “Second Brain” to Program Leadership
• Partner closely with program leadership to translate strategy into execution
• Absorb context quickly and redistribute it so others can act without needing constant input
• Step in to own conversations, decisions, or deliverables when bandwidth is constrained
• Anticipate execution gaps and proactively create structure before issues escalate
• Enable Independent Team Performance
• Equip team members (BA, onboarding, design, change management) with: Clear direction, Defined ownership, Actionable next steps
• Push ownership down into the team—avoiding centralized execution bottlenecks
• Coach individuals to take the lead on their respective workstreams
• Ensure accountability is maintained without slowing execution velocity
• Create Clarity in Ambiguity
• Turn incomplete or evolving inputs into structured plans and tasks
• Define “what happens next” across all active workstreams
• Ensure alignment without slowing things down with unnecessary process
• Simplify complexity so teams can execute confidently and quickly
• Represent the Program
• Step into client calls, workshops, and internal sessions as needed
• Confidently lead discussions, ask the right questions, and move decisions forward
• Maintain continuity when primary program leadership cannot be present
• Build credibility quickly with both internal teams and enterprise stakeholders
• Operationalize the Work
• Build lightweight systems (e.g., Asana, trackers, recaps) that enable execution without hand-holding
• Document just enough to keep the team aligned and moving
• Ensure nothing falls through the cracks as velocity increases
• Create repeatable operating rhythms that improve delivery consistency and speed

Director, Omnichannel Strategy – Experience Design

Audience Architect – Audience Creation, Activation

Transformation Program Manager