Director, Omnichannel Strategy – Experience Design

MODintelechy

Director of Omnichannel Strategy & Experience Design at MODintelechy overseeing customer engagement frameworks. Requires 6+ years in B2B marketing with strong SaaS experience.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own Omnichannel Strategy & Roadmap
Define and evolve the omnichannel marketing strategy across the full customer and account lifecycle
Build and manage a prioritized journey roadmap aligned to business goals, revenue impact, and audience needs, and lead planning cycles to align stakeholders on priorities
Design End-to-End Customer Journeys
Translate strategy into structured journey blueprints that define personas, buying groups, lifecycle stages, triggers, and desired outcomes
Establish how journeys progress across non-linear paths and how engagement evolves over time
Define Decisioning, Personalization & Channel Orchestration
Clarify the role of each channel within the journey and how signals (behavioral, intent, product usage, sales activity) drive interactions
Ensure Cross-Functional Alignment
Work closely with data, martech, content, and operations teams to ensure journey designs are executable and aligned with platform capabilities
Develop reusable experience design principles and journey frameworks that reduce design time for future journeys

Requirements

What you’ll need

6+ years in B2B marketing, with strong experience in SaaS or Enterprise customer journeys
Proven experience in lifecycle marketing, customer journey design, or journey orchestration
Experience with experience design and marketing automation platforms (e.g., Marketo, Salesforce, Adobe, etc.)
Experience supporting complex buying cycles with multiple stakeholders and long sales cycles
Strong systems thinking and ability to translate strategy into structured frameworks
Experience working closely with complex global organizations and creating frameworks that can be adopted and scaled

Benefits

Comp & perks

We're People First
Equal Opportunity Employer

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

omnichannel marketing strategycustomer journey designjourney orchestrationlifecycle marketingexperience designmarketing automationstructured frameworksjourney blueprintsdecisioningpersonalization

Soft Skills

cross-functional alignmentstakeholder managementsystems thinkingorganizational skillscommunication skills