Modern Life

Growth Marketing

• Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.
• Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.
• Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.
• Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.
• Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily.
• Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.
• Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.
• Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.
• Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires.

Director of Growth Marketing

Product Designer

• Drive design and user experience across Modern Life’s product and brand presence
• Define, launch and iterate solutions that are clear, usable, and elegant
• Translate complexity into clarity in everything you touch, from research to pixels
• Push the bleeding edge of your approach and tools as AI capabilities continue to evolve
• Collaborate closely with cross-functional team from early concept through execution
• Direct and get the most out of work from other designers where needed, including external design freelancers — scoping, briefing, reviewing, and shipping

Design Lead

Marketing

• Execute marketing campaigns across email, LinkedIn, paid ads, and content — owning the full lifecycle from planning through performance analysis
• Test and iterate on paid and organic growth channels to drive advisor acquisition, with a focus on what converts
• Help manage conferences, webinars, and field events, including logistics, promotion, and follow-up
• Develop advisor-facing sales enablement materials — decks, one-pagers, email templates, and case studies that help our brokerage team convert
• Optimize existing lead lists and report weekly on pipeline contribution, MQLs, email performance, and event ROI — surfacing insights and recommendations to the Director of Marketing
• Manage and optimize our marketing tech stack, including Webflow, HubSpot, and Google Analytics to drive conversion and measure performance
• Leverage AI tools to scale content creation, automate repetitive workflows, and improve campaign efficiency
• Collaborate cross-functionally with sales, product, and design to ensure marketing efforts align with company priorities

Director of Growth Marketing

Design Lead

Marketing Manager