Director of Growth Marketing

Modern Life

Director of Growth Marketing at an AI-driven life insurance startup. Owning performance and product marketing strategies to drive advisor acquisition and scaling growth functions.

Posted 6/5/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $200,000 - $240,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels.
Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast.
Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period.
Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling.
Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily.
Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases.
Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close.
Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board.
Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires.

Requirements

What you’ll need

7+ years in performance marketing or growth marketing at B2B SaaS, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy.
You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine.
You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved.
Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value.
Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones.
Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus.
You've worked in environments with longer sales cycles and complex buyers, and you know how to stay patient and strategic when results aren't instant.
You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help.
You're a strong writer who can take something complicated and make it clear and compelling.
Bonus: experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.

Benefits

Comp & perks

Full medical, dental, and vision (100% employer-paid for the individual)
401(k)
Unlimited PTO
Parental leave
Meaningful equity in a Series A company
Hybrid in our NYC office (4 days/week)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingpaid acquisitiongrowth strategyattributioncohort analysisSQLSEOemail marketingproduct marketing

Soft Skills

strategic thinkingstrong writingcommunicationpatiencecollaborationcreativityanalytical mindsetproblem-solvingleadershipadaptability