Modelit

Marketing

• Lead discovery sessions to uncover marketing, sales, and engagement goals across diverse client organizations, translating complex requirements into clear user stories with defined acceptance criteria.
• Design scalable, best-practice marketing automation solutions tailored to each client's maturity and goals, collaborating with Solution Architects and cross-functional delivery teams.
• Own end-to-end configuration of MCAE environments, including email templates, engagement programs, forms, landing pages, automation rules, dynamic content, lead scoring and grading models, and segmentation lists, ensuring quality and validation of all implemented solutions before client sign-off.
• Define and implement integration requirements between Marketing Cloud Account Engagement and Salesforce CRM, ensuring seamless, validated connectivity.
• Design and deliver role-specific training (marketing, sales, and admin audiences) and produce clear documentation, playbooks, and enablement assets to drive user adoption.
• Analyze campaign performance data and deliver insight-driven recommendations, identifying enhancement opportunities across existing automations and client processes.
• Contribute to internal best practices, delivery methodology, and solution accelerators, staying current with Salesforce product roadmap updates.

Marketing Cloud Consultant – Account Engagement, Pardot